Hook

Their other posts in the index, biggest breakout first.
What happened What happened COACHELLA Coachella Coachella 2023 wasn't just music it was also brands fighting for the moment. Let's start with Justin Bieber. JUSTIN BIEBER Weekend one he kept it low-key in his own brand Skylar. SKYLrk oversized hoodie and jorts very laid back. get this STRATEGIC very strategic. COACHELLA JUSTIN BIEBER SOLD OVER $5M OF MERCH IN ONE WEEKEND AT COACHELLA He made over $5 million dollars in just merchandise. pushing the Bieber name and his biggest cultural moment. Bieberchella Merch $140 $55 $90 $55 $45 $45 $15 $15 That's how you combine culture, fashion, one generational moment. Weekend two he leveled it up a little bit. SKYLrk Same Skylar base but he added Loewe Bobby cutout suede mid-calf boots and a Greg Ross sleeveless GR hoodie. YOUNG THUG Young Thug stayed true to himself. he was head to toe in Spider, which is his own brand. SP5DER Web jerseys, Python prints, flare pants. THUG his into CHAOS Karol G when global luxury with her look. She wore each Coachella and Loewe fits, giving real old Hollywood vibes. weekend 1 FOUR DIOR with some corset which was giving real old Hollywood vibes. weekend 2 doubled the looks. Pink, black, lace, the full transformation. and she also brings out Madonna for an even bigger moment. CENTRAL CEE Central Cee went playful with a custom Gap hoodie. and instead of putting "Gap" they had "Cap" to kind of signify Central Cee and also to tap into the lingo there already used. AFROBEATS definitely range with Wizkid and Davido keeping it very clean with luxury looks. Davido Wizkid OMO NAIJA also some vintage Dior home jeans and a Burberry scarf. keeping that underground energy intact. weekend STATEMENT weekend REFINEMENT the real trend artists aren't just wearing fashion, they're wearing their own brand. who Coachella festival did is pretty watching CULTURE episode my be news CULTURE