There's no one body type that makes an Olympian.

@dooneroisin

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Earthleticaearthletica.com

Activewear for effortless, understated confidence. Precision performance, intentional design.

2 videos

Why it worked

The video leverages the authority and high-status narrative of an Olympian to build trust, while the product is seamlessly integrated as part of the creator's personal brand/attire.

Summary

An Olympian discusses the common traits of elite athletes, specifically discipline, passion, and talent, while wearing branded apparel. The video concludes with a call to action to comment for a gift card to the brand.

Structure

1Introduction of common traits of Olympians
2Discussion of discipline and sacrifice
3Personal anecdote about training schedule
4Reframing passion as obsession

Original caption

She competed in 4x Olympics & won 3x gold medals! Comment ‘BRONTE’ and I’ll DM you the episode + a $50 giftcard to Earthletica #femalestartupclub #olympian #womeninsport #femaleathlete @Bronte Campbell

More from @dooneroisin

Product placement

The speaker is wearing an Earthletica branded tank top throughout the video.

Call to action

Comment ‘BRONTE’ and I’ll DM you the episode + a $50 giftcard to Earthletica

On-screen text

There's no one body type that makes an Olympian. What does all of them have that's across that's a common trait? It's definitely discipline. Discipline, passion, and talent. And those are the three that every single person there has. They look really different, it's expressed really differently, but you have to have those three. And the passion bit's really important because as you said, you end up sacrificing a lot and you end up doing things that are a lot different from your peers. Like when I was in school, I used to train from 5:00 a.m. till 7:00 a.m. and then go to school in the middle of the day and then train from 5:00 to 7:00 at night and then come home and be in bed by 8:00 again. You've got to have the passion to actually make that worth it. I feel like the word passion is actually like obsession because you've got to be obsessed to commit to doing that.

Transcript

There's no one body type that makes an Olympian. What does all of them have that's across that's a common trait? It's definitely discipline. Discipline, passion, and talent. And those are the three that every single person there has. They look really different, it's expressed really differently, but you have to have those three. And the passion bit's really important because as you said, you end up sacrificing a lot and you end up doing things that are a lot different from your peers. Like when I was in school, I used to train from 5:00 a.m. till 7:00 a.m. and then go to school in the middle of the day and then train from 5:00 to 7:00 at night and then come home and be in bed by 8:00 again. You've got to have the passion to actually make that worth it. I feel like the word passion is actually like obsession because you've got to be obsessed to commit to doing that.