I don't think the Olympics is my period.

@dooneroisin

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Earthleticaearthletica.com

Activewear for effortless, understated confidence. Precision performance, intentional design.

2 videos

Why it worked

The video combines a high-authority guest (an Olympian) with a relatable, under-discussed topic (menstrual cycles in sports), creating educational value that naturally integrates the product placement.

Summary

Olympic swimmer Bronte Campbell discusses the challenges of training and competing as a female athlete, specifically addressing the impact of menstrual cycles on performance. The video highlights the lack of research in women's sports while featuring the guest wearing apparel from the brand Earthletica.

Structure

1Introduction to the topic of periods in sports
2Defining what the Olympics actually measures
3Discussing the lack of research in women's sports
4

Original caption

Comment ‘BRONTE’ to get your $50 gift to spend on her brand! 🎁 Bronte Campbell competed in 4x Olympics winning 3x gold medals! In this episode we’re chatting the mindset to win at whatever you want to achieve in life, the signals your kid could be a professional athlete, and how female athletes handle stress, hormones & getting their period on game day! #femalestartupclub #femaleathlete #olympian #femaleolympian #earthletica @Bronte Campbell

More from @dooneroisin

Product placement

The guest is wearing an Earthletica branded tank top throughout the video.

Call to action

Comment ‘BRONTE’ to get your $50 gift to spend on her brand!

On-screen text

I don't think the Olympics is my period. What? What do you mean? It's just so unfair. Olympics who's the best in the world actually IS person in the world on this day 430 seconds what it's measuring adrenaline being able to get up and do a lot more things I think there's not been a lot of research into it because sport has not been for women there's more research that needs to be done around their periods when you have more energy or you feel stronger looser when those times are is really important only now is that becoming mainstream because most medical research in general is done on men I was just again really lucky that it never had a big big impact on me but I definitely have swum with people that they wouldn't be able to get out of bed on that day you don't get to pick the time

Transcript

I don't think the Olympics is my period. What? What do you mean? It's just so unfair. You think the Olympics measures who's the best in the world. The Olympics is actually measuring who is the best person in the world on this day on that 430 seconds. That's what it's measuring. I will say that when you've got a lot of adrenaline in your body, you do end up being able to get up and do a lot more things, but you might need more recovery. And I think that there's not been a lot of research into it. There's not been a lot of research into women's sport because sport has not been for women. It's an area that there's more research that needs to be done. There's people who train around their periods because there's like times in your cycle when you have more energy or you feel stronger or there's also times in your cycle where your joints are a lot looser. Knowing when those times are is really important, but only now is that becoming really mainstream because most medical research in general is done on men. But I think I was just again like really lucky that it never had a big big impact on me, but I definitely have swum with people that they wouldn't be able to get out of bed on that day. So it's just hard because you don't get to pick the time.