The rise of FAKE Celebrity C-suite 'jobs'

Why are celebrities pretending to be employees? J Lo just hard launched her LinkedIn. Yes, LinkedIn of all platforms, where she's posting as a fictional CEO in an upcoming movie. Celebrities are now flooding what we know is a corporate networking app because it feels random, unexpected and wins attention for brands and movie makers. It's part of a wider marketing trend. Gillian Anderson is M&S' Chief Compliments Officer. J Lo was even the Chief Entertainment Officer of a cruise company. Whether the job is real or not, that's not the point. It's a pattern interruption, guaranteed hot takes. So much better than an "I'm so excited to announce" on Instagram. And I actually predict we're going to see more actors method posting as their characters to build parasocial connection and hype with the audience. i.e you, because dropping the trailer and hoping for the best isn't enough anymore. But the real question is, when every celebrity has a fake chief job, is the trend dead? This strategy only works because it's unexpected. Jenny from the C Suite, have you noticed this shift? Follow along for more creative insight.