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9.1Talking HeadProblem Callout hook
Hook
The rise of FAKE Celebrity C-suite 'jobs'
@coldestjoel
101.7K followers · usually 17.2K views a post
Views
146.6K
Likes
5.6K
Comments
88
Shares
310
Why it worked
The video leverages a current, unexpected marketing trend involving celebrities and social media platforms, using recognizable figures and relatable commentary to capture attention.
Summary
This video discusses the trend of celebrities taking on fake "Chief Of" roles on platforms like LinkedIn, often to promote movies or brands. It explores how this strategy works as a "pattern interruption" and a form of marketing.
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Transcript, structure and on-screen text
5 beats, a 189-word transcript and 47 lines of on-screen text — the parts you need to write your own version.
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Original caption
The marketing strategy behind viral celebrity ‘Chief Of’ jobs 📲 #marketing #culture #brandstrategy #socialmediastrategy
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