THIS IS ME RIGHT BEFORE I

@theshelfnyc

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Patch Plz

Why it worked

The video leverages a relatable feeling of excitement and anticipation for a new store opening, combined with a visually appealing aesthetic and a clear, albeit subtle, product placement.

Summary

The creator excitedly shows off a star-shaped patch they are wearing before going to see the new sign for their store, "The Shelf." The video highlights the new signage and the store's upcoming reopening.

Structure

1Excitedly showing off a patch
2Revealing the store's new sign
3Showing the store's exterior and signage
4Showing the store's name and 'coming soon' message

Product placement

Patch Plz (ACTS - it is a patch the creator is wearing, which is the subject of the video. Removing it would change the video's focus.) The Shelf (APPEARS - it is the name of the store, visible on signage and on a drawing of the store. Removing it would not change what happens in the video.)

On-screen text

THIS IS ME RIGHT BEFORE I GET TO SEE THE SIGN OUTSIDE MY DO WE FINALLY VINYLED OUTSIDE OF THE STORE AND I DON'T SPEAK I'M SO EXCIT OBVIOUSLY TAKING YOU GUYS WITH I'M A STAR TODAY I'M WEARING MY PATCH PLEASE YOU'RE A STAR CAUSE LET THIS IS THE SIGN YOU WERE LOOKING FOR The Shelf COMING SOON The Shelf

Original caption

I’m a star today thanks @Patch Plz

More from @theshelfnyc

Their other posts in the index, biggest breakout first.

Transcript

THIS IS ME RIGHT BEFORE I GET TO SEE THE SIGN OUTSIDE MY DO WE FINALLY VINYLED OUTSIDE OF THE STORE AND I DON'T SPEAK I'M SO EXCIT OBVIOUSLY TAKING YOU GUYS WITH I'M A STAR TODAY I'M WEARING MY PATCH PLEASE YOU'RE A STAR CAUSE LET