Invent a latte flavor for The Shelf

@theshelfnyc

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4.9K

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356

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SoundTikTok sound · Pretty (Sped Up)

Promoted product

The Shelftheshelfnyc.com

At The Shelf, we’re taking the fun in snacking back. No guilt trips, no bland bites, just curious, crave-worthy finds that are good for you and actually taste good. We do the discovery, you do the enjoying.

6 videos

Why it worked

The post leverages user-generated content by asking for creative input on a new product, fostering engagement and anticipation for the "The Shelf" opening.

Summary

This post invites viewers to invent a unique latte flavor for a new establishment called "The Shelf." The creator plans to make one of the suggested flavors a secret menu item and invites the commenter to test it before its official launch.

Structure

1Invent a latte flavor for The Shelf
2Comment your most unhinged latte flavor idea
3We're making ONE of them our secret menu item
4

Original caption

Comment your most unhinged latte flavor idea & we’re making ONE of them our secret menu item when The Shelf opens this July and you’re invited to come test it with us before it officially drops #matchatok #coffeetiktok #FoodTok