Throwing the check in robinhood

@evan.investing

18.3K followers · usually 1.5K views a post

Views

435.4K

Likes

34.7K

Comments

502

Shares

816

Selling · SaaS

Robinhoodseen in 19 videos →https://robinhood.com ↗

Why it worked

The video taps into a relatable emotional narrative about financial discipline and the 'high' of watching one's investments grow, which resonates strongly with a younger, finance-focused audience.

Summary

A young man talks about the satisfaction of immediately investing his paycheck into his Robinhood account. He explains that he prioritizes investing over spending money on non-essential items because it makes him feel closer to financial freedom.

Structure

1Hook: The feeling of investing a paycheck
2The immediate action of opening the app
3Prioritizing investing over spending
4The emotional payoff of financial milestones

Product placement

The creator explicitly mentions and praises the Robinhood app as his primary investment tool.

On-screen text

Throwing the check in robinhood

Original caption

#investing #robinhood

More from @evan.investing

Their other posts in the index, biggest breakout first.

Transcript

There is no better feeling in the entire world than getting paid and throwing that check straight into your investment account. As soon as that check hits, I don't care what I'm doing, where I'm at, I'm opening my account instantly. And as long as I've got my bills paid for or anything that's actually important covered, every cent of that last piece of money is getting sent straight to the Robinhood. I don't even think I give myself two seconds to think if there's anything nice that I want. I know I'm not the only one that can be feeling this way, but I think really what's behind it is just I feel like every time I hit a milestone, I'm getting closer to freedom. Maybe it's just the confidence that seeing that number brings you, but I don't know what it is, it's the best feeling ever.