Loading video…
All breakouts
4AMseen in 4 videos →
3.7Talking HeadBefore / After hook
Hook
7 months ago something happened that changed everything for us
@jadebeguelin
159.6K followers · usually 2.6K views a post
Views
11.4K
Likes
532
Comments
54
Shares
9
Selling · Other Product
Why it worked
The video builds anticipation by teasing a secret announcement, then delivers a significant reveal (launching in Target stores) that resonates with the audience's desire for accessible products.
Summary
The creators of 4AM skincare announce the launch of their product in over 1700 Target stores nationwide. They express excitement about this milestone after months of secrecy and thank their supporters.
Structure
- 1Teasing a secret announcement
- 2Explaining the challenge of retail launch
- 3Revealing the Target store launch
- 4Highlighting the product's convenience
- 5Expressing gratitude and excitement
Product placement
4AM (skincare product): ACTS - it is being launched in Target stores and is the subject of the video. Removing it would change the entire video. Target (retail store): APPEARS - it is the location where the product is being sold. Removing it would not change the core message of the video, but would remove context.
Call to action
see you in the beauty aisle!
Original caption
We’ve been waiting to tell you this for a while now, but our secret’s finally out. 4AM is now live in 1700+ Target stores across the country, with the launch of our exclusive mini 5-pack of Clean Sheets! This has been months in the making, and we can’t wait to share more of the BTS with you. For now, thank you for supporting us @4AM from the very beginning and we’ll see you in the beauty aisle! xx Sabs + Jade #4amskin #newattarget
More from @jadebeguelin
Their other posts in the index, biggest breakout first.
