Five days ago, I published my first ever app onto the App Store.

@mason.carousel

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Selling · Mobile App

Stillzseen in 4 videos →

Why it worked

The creator uses a transparent, 'building in public' narrative that turns a technical setback into an engaging story, fostering community support and anticipation.

Summary

The creator explains why his app, Stillz, was temporarily removed from the European App Store due to a regulatory compliance process. He expresses gratitude to his early users and promises to keep them updated on the app's status.

Structure

1Creator announces app success
2Explains sudden removal from EU App Store
3Details the regulatory compliance issue
4Shares user feedback and frustration
5Thanks users and asks for follows

Product placement

The app Stillz is the central subject of the video, shown via screenshots and mentioned throughout.

Call to action

Make sure to drop me a follow

On-screen text

FIVE DAYS Stillz: Video to Photo 8.28K Units >999% 27 Cannot Sell Download Stillz! Digital Services Act In Review

Original caption

Replying to @Jaylee UPDATE: Stillz is officially back on the EU App Store!! Sometimes it boggles the mind that I'm just a 22yo out here filling out a business declaration, like what? For everyone OUTSIDE of the EU, Stillz is fully available to download TODAY. Get your Founding User benefits with all base features for free forever, before May 20!!!

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Transcript

Five days ago, I published my first ever app onto the App Store. So far it's gotten over 8,000 downloads, which is insane, mind-blowing. Couldn't believe it myself. Like, thank you so much for the support. But, as of yesterday, it's been taken off of the European App Store. Why? The reason actually has nothing to do with the app itself. It's just that, if you downloaded the app from day one, you already know this, I have plans to monetize Stillz. As part of that, I need to submit this form called the Digital Services Act, which registers myself as a trader within the EU region so that I can earn revenue from my app. And I didn't realize that while the form itself is in review, they were going to make all of my apps disappear from the European App Store. So imagine my surprise when I started getting an influx of comments from you guys in the EU saying that, oh, you can't find the app on the App Store. I was like, oh my god. So yeah, that's basically the whole story. All we can do now is wait, unfortunately. But still, I cannot thank you guys enough for having loved and supported Stillz as much as you have. Seriously, I appreciate each and every single one of you founding users, yes. So make sure to drop me a follow and I'll keep you guys updated as soon as it comes back online onto the European App Store again. Thank you guys.