me finding out a 300k creator is flexing her $20k months on the internet only for her to tell me she charges $1000 per video

@naohms

38.6K followers · usually 497 views a post

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2.9K

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Selling · SaaS › Finance Software

Collectiveseen in 11 videos →https://www.collective.com/mktg/creator?utm_source=tiktok&utm_campaign=naohms ↗

Why it worked

The video taps into a common creator economy pain point: the perceived unrealistic earnings and business practices of some influencers. The relatable reaction and implied critique generate engagement.

Summary

The creator reacts with disbelief and a hint of sarcasm to a 300k follower creator who claims to earn $20k months, only to reveal she charges $1000 per video. The video implies this is an unsustainable or unrealistic business model for creators.

Structure

1Reacting to a creator's high earnings
2Revealing the per-video charge
3Expressing disbelief/sarcasm
4Implying burnout

Product placement

The creator's bio link points to Collective, an accounting software for solopreneurs, implying this is the product being subtly promoted as a solution for creators managing their finances.

On-screen text

me finding out a 300k creator is flexing her $20k months on the internet only for her to tell me she charges $1000 per video

Original caption

20 VIDEOS A MONTH? Girl ru forreal? That’s not a flex, that’s burnout disguised as a successful milestone 😭 #influencermarketing #creatoreconomy #influencerbusiness #fulltimecreator #influencerrates