Some months this

@tylerlcrawford

27.0K followers · usually 7.1K views a post

Views

253.4K

Likes

102

Comments

5

Shares

2

SoundTikTok sound · original sound - tylerlcrawford

Promoted product

Xeroxero.com

Online accounting software made for your small business. Log in anytime, anywhere and explore easy invoicing, bookkeeping and more.

13 videos9 creators

Why it worked

The video addresses a common pain point for creators (income fluctuation) and offers a practical solution using a specific tool, Xero. The creator's personal experience and clear demonstration of the software's benefits make it relatable and valuable.

Summary

The creator explains how they manage their fluctuating creator income using Xero, a cloud-based accounting platform. They highlight features like automated invoicing, payment reminders, cash flow tracking, and monthly reports, emphasizing that knowing where money is is more important than just making it.

Structure

1Introduction to income fluctuation
2Partnership with Xero for management
3Explanation of payment terms

Original caption

Paid partnership with @xero. Creator income swings hard and this is the system that keeps it manageable. Special Xero offer: Visit the link in my bio for a special offer. Terms & Conditions apply.* Not financial advice, just how I run mine. Save this one. #xero #xeropartner #ad

More from @tylerlcrawford

Product placement

Xero (ACTS - cloud based accounting platform made for small businesses; it generates financial reports, tracks cash flow, sends invoices, and manages payments. Removing it would change what happens in the video.)

Call to action

Visit the link in my bio for a special offer.

On-screen text

6 FIGURE CREATOR 101 XERO RUNS THE MONEY AUTOMATIC REMINDERS CASH FLOW MONTHLY REPORTS VISIT THE LINK IN MY BIO Terms & Conditions Apply SAVE + SHARE + FOLLOW

Transcript

Some months this business makes $30,000. Some months it makes $3,000. Some months it makes $3,000. I partnered with Xero to show you how I manage it. One brand pays me in 30 days. Another brand pays me in 90 days. So the actual skill isn't making money, it's knowing where my money is at all times. My system runs on Xero, a cloud based accounting platform made for small businesses. A video goes live, the invoice goes out the same day. Automatic reminders chase late payments so I don't have to. And the cash flow view helps me see which brand still owe me versus what's actually landed in the account, which is the number that decides what I could spend. Monthly reports tell me what the month really was and expense is already categorized for when tax time comes. Xero has a special offer at the link in my bio. Save this for if your income doesn't show up on the first and the fifteenth and follow for how I run the rest of my business.