Leveraging a popular giveaway mechanic for a desirable service (massage) in specific, high-demand locations (LA, Chicago) creates strong incentive for engagement. The 'Ritual Member' tier also encourages loyalty.
Summary
The creator announces a giveaway for a complimentary face massage at The NOW Massage locations in LA and Chicago. To enter, viewers must comment their desired city and boutique, and follow the creator.
ProLocked — included with ProLocked
Transcript, structure and on-screen text
5 beats, a 146-word transcript and 52 lines of on-screen text — the parts you need to write your own version.
The hook, the summary, why it worked and what it sells stay open on every video, signed in or not.
Original caption
Time for a giveaway NOW ✨ The response to The Face residency at @The NOW Massage has been incredible so we wanted to give a few more of you the chance to experience it for yourself. We’re selecting 3 creators and 3 Ritual Members to win a 50-minute face massage at a participating location in LA or Chicago. To enter: • Comment which city & NOW boutique you’d like to visit • Follow me on TikTok Winners will be selected & DM’d on Monday, May 18th #thenowmassage #giveaway #lymphaticdrainage #lymphaticdrainagemassage #SelfCare
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