How we test a new service before launching it to 85+ locations

@garapost

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Selling · Other Product

The NOW Massageseen in 2 videos →https://thenowmassage.com/ ↗

Why it worked

The video provides genuine business value and transparency about company operations, which builds trust while naturally introducing the new product as a solution to a common beauty goal.

Summary

The speaker explains the company's 'residency-style' launch strategy for new services using their new face massage as a case study. She invites viewers in specific locations to try the service and provide feedback for a chance to win a complimentary session.

Pro

Transcript, structure and on-screen text

5 beats, a 238-word transcript and 52 lines of on-screen text — the parts you need to write your own version.

See Pro — $19/month

The hook, the summary, why it worked and what it sells stay open on every video, signed in or not.

Original caption

A first look at how @The NOW Massage launches a new service ✨ The Face massage residency is NOW live exclusively at select LA and Chicago boutiques including: Studio City, South Loop, Wicker Park and Westmont. Leave a comment if you want to experience The Face, and we’ll select one person to enjoy a complimentary experience! 🤍 #TheNOWMassave #brandstrategy #lymphaticdrainage #lymphaticdrainagemassage