How we test a new service before launching it to 85+ locations

@garapost

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SoundTikTok sound · original sound - garapost

Promoted product

The NOW Massagethenowmassage.com

The NOW offers a space to escape the daily pressures of life and recharge your energy and spirit through the healing benefits of massage therapy. Call or book online NOW.

2 videos

Why it worked

The video provides genuine business value and transparency about company operations, which builds trust while naturally introducing the new product as a solution to a common beauty goal.

Summary

The speaker explains the company's 'residency-style' launch strategy for new services using their new face massage as a case study. She invites viewers in specific locations to try the service and provide feedback for a chance to win a complimentary session.

Structure

1Explain the testing strategy for new services
2Introduce the residency-style launch concept
3Announce the new face massage service
4

Original caption

A first look at how @The NOW Massage launches a new service ✨ The Face massage residency is NOW live exclusively at select LA and Chicago boutiques including: Studio City, South Loop, Wicker Park and Westmont. Leave a comment if you want to experience The Face, and we’ll select one person to enjoy a complimentary experience! 🤍 #TheNOWMassave #brandstrategy #lymphaticdrainage #lymphaticdrainagemassage

More from @garapost

Product placement

The NOW Massage is the subject of the video, presented as a business strategy case study.

Call to action

Comment below if you want to try it.

On-screen text

How we test a new service before launching it to 85+ locations If you're in LA or Chicago you're going to want to listen to this At the now we don't just launch new services overnight We test, refine and build them intentionally over time One of the ways we do that is through what we call residency-style launches It's how we introduce a new service in a number of small locations first so we can gather real feedback fine tune the experience and make sure it's something we truly want to scale across all 85+ locations from coast-to-coast Guys our newest residency is our face massage which focuses on lymphatic flow for the face something we've been actually developing and thinking about for over a year Because who doesn't always wanna look snatched I'm sure you're probably seeing more about lymphatic massages right now Even people like Hailey Bieber are talking about it But for us this is not about chasing a trend It's about introducing something that we believe in and doing it the right way So if you're in LA or Chicago this is your chance to experience it first And if you go, please, please, please share your feedback with us so we can improve our service and launch it nationwide We're gifting one of you guys a face massage so please comment below if you wanna try it We're excited to hear from you

Transcript

How we test a new service before launching it to 85+ locations. If you're in LA or Chicago, you're going to want to listen to this. At The NOW, we don't just launch new services overnight. We test, refine, and build them intentionally over time. One of the ways we do that is through what we call residency-style launches. It's how we introduce a new service in a number of small locations first, so we can gather real feedback, fine-tune the experience, and make sure it's something we truly want to scale across all 85+ locations from coast-to-coast. Guys, our newest residency is our face massage, which focuses on lymphatic flow for the face, something we've been actually developing and thinking about for over a year. Because who doesn't always wanna look snatched? I'm sure you're probably seeing more about lymphatic massages right now, even people like Hailey Bieber are talking about it. But for us, this is not about chasing a trend. It's about introducing something that we believe in and doing it the right way. So if you're in LA or Chicago, this is your chance to experience it first. And if you go, please, please, please share your feedback with us so we can improve our service and launch it nationwide. We're gifting one of you guys a face massage, so please comment below if you wanna try it. We're excited to hear from you.