i grew a beard...

@gaptaincrunch

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Selling · SaaS › Other SaaS

Mesura misura.com ↗

Why it worked

The video uses a relatable problem (beard itch and skin irritation) and a satisfying visual (shaving) to draw viewers in, then seamlessly transitions to introducing a solution with a new skincare brand, leveraging the appeal of K-beauty and early access perks.

Summary

The creator shares their struggles with growing a beard and the resulting skin irritation, leading them to try a new Korean skincare brand called Mesura. They demonstrate using shaving products and then show the Mesura website, encouraging viewers to join their waitlist for early access and perks.

Structure

1Struggles with beard growth and skin irritation
2Demonstrates shaving process
3Introduces Mesura skincare brand
4Shows Mesura website and waitlist
5Encourages viewers to join waitlist

Product placement

Mesura: a new skincare brand focused on stressed, tired skin and supporting the skin barrier. It ACTS as the subject of the video, being demonstrated and discussed. Removing it would change the video's purpose. misooraskincare: the brand's TikTok handle. It APPEARS as a tag in the caption. Removing it would not change the video's content.

Original caption

I’m a man now 🥹 #viral #fyp #gaptaincrunch #skincare #beard @misooraskincare

More from @gaptaincrunch

Their other posts in the index, biggest breakout first.

Call to action

Go to Masura skincare and DM them 'join' for the waitlist info.

On-screen text

i grew a beard... so satisfying... i grew a beard... the results! i grew a beard...

Transcript

Today I finally grew a beard. That itch is crazy. I cannot keep growing this. And the worst part is how bad my skin breaks out with the facial hair. Yeah, that's bad. So today I'm shaving for the first time. And my Korean friend, let me borrow some of the products that he uses on his face because I've been trying Korean skincare. But he also told me about this new skincare brand called Mesura that's launching very soon. The whole brand is focused on stressed, tired skin and helping support your skin barrier instead of just covering things up. Which honestly sounds perfect for me because my kind gets so irritated. So, I actually joined the weight list because I seen that early members get special launch perks before they officially launch like lifetime free shipping. See, this bird experiment might be over, but at least now I'm trying to actually take care of my skin properly. If you want to check out Masura early too, just go to Masura skin care and DM them join for the heaviest info. And that's because