Welcome to the free will era for Millennials & Gen Z

@jack_boudreau_

43.2K followers · usually 5.6K views a post

Views

43.7K

Likes

5.7K

Comments

113

Shares

1.2K

Selling · SaaS › Finance Software

Habitsseen in 12 videos →http://usehabits.com/quick-match?utm_source=tiktok&utm_medium=bio ↗

Why it worked

The video taps into a relatable sentiment of economic anxiety and the desire for escapism among Millennials and Gen Z. By framing the current situation as a "free will era," it encourages viewers to prioritize experiences and personal enjoyment, subtly aligning with the idea of seeking financial guidance to achieve these goals.

Summary

The video discusses the current economic climate, highlighting inflation, layoffs, and housing market challenges as reasons why Millennials and Gen Z are entering a "free will era." The speaker suggests that given these circumstances, it's time to prioritize personal enjoyment and experiences, like taking a trip, rather than solely focusing on traditional financial goals.

Structure

1Introduction to the "free will era" for Millennials & Gen Z
2Economic challenges: AI, inflation, layoffs, gas prices, housing market
3401k instability and reliance on a few companies
4Conclusion: The "summer of free will" means prioritizing experiences and enjoyment
5

Original caption

Take the trip to Japan

More from @jack_boudreau_

Their other posts in the index, biggest breakout first.

Call to action: Book a trip, treat yourself, find excuses to enjoy life

Product placement

The video promotes the financial advisor matching service 'Habits' through the creator's bio link. The content discusses economic challenges faced by Millennials and Gen Z, implying that seeking financial guidance is a reasonable step in navigating these times.

Call to action

Book that trip, treat yourself a little bit more often, and find every excuse possible to spend more time on a boat than on your laptop this summer.

On-screen text

Welcome to the free will era for Millennials & Gen Z THIS SUMMER IS THE FREE WILL ERA, FOR LACK OF BECAUSE A I. IS BLATANTLY CHALLENGING THE PRIME EARNING YEARS FOR MULTIPLE GENERATIONS. ALIENS ARE APPARENTLY AND WE JUST MOVED ON FROM INFLATION IS GETTING PRETTY BAD, AND WAGE GROWTH THERE'S LAYOFFS ACROSS INDUSTRIES, GAS PRICES ARE IN 25 YEARS, AND EVERY TIME A MILLENNIAL TRIES THEY'RE SOMEHOW IN WITH A HEDGE PRIVATE EQUITY SHOP. AND BY THE ALL OF OUR 401K'S COLLECTIVELY, LIKE, REST ON THE SHOULDERS OF BASICALLY SEVEN COMPANIES HAVING GOOD QUARTERS INDEFINITELY. SO WE REALLY ONLY GOT ONE OPTION OR REALLY ALL THIS. SUMMER OF THE FREE WILL. NOT RECKLESS OR, IRRESPONSIBLE, JUST THE REASONABLE ACKNOWLEDGEMENT THAT WE HAVE BEEN WHITE CRISIS TO CRISIS FOR DECADES, AND AT SOME KINDA HAVE TO BOOK THAT TRIP TREAT YOURSELF A OFTEN, AND, YOU KNOW, FIND EVERY EXCUSE POSSIBLE TO SPEND MORE BOAT THAN ON THIS SUMMER. BECAUSE WHAT ELSE ARE OUR WAY? THROUGH, LIKE, A LIFETIME EXPERIENCES.

Transcript

Welcome to the free will era for Millennials & Gen Z This summer is the free will era, for lack of a better word, because AI is blatantly challenging the prime earning years for multiple generations. Aliens are apparently real and we just collectively moved on from all that. Inflation is getting pretty bad, and wage growth isn't keeping up. There's layoffs across industries, gas prices are at their highest in 25 years, and every time a millennial tries to buy a home, they're somehow in a bidding war with a hedge fund or a private equity shop. And by the way, like all of our 401ks collectively, like, rest on the shoulders of basically seven companies having good quarters indefinitely. So we really only got one option or really all this. And that's why this is the summer of the free will. Not reckless or, you know, irresponsible, just the reasonable acknowledgement that we have been white knuckling crisis to crisis for decades, and at some point, you kinda have to book that trip, treat yourself a little bit more often, and, you know, find every excuse possible to spend more time on a boat than on your laptop this summer. Because what else are we gonna throw our way? We've been through like a lifetime experiences.