My favorite part about 2026 is that we're just doing a complete 180.

@jack_boudreau_

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Habitsseen in 12 videos →http://usehabits.com/quick-match?utm_source=tiktok&utm_medium=bio ↗

Why it worked

The video taps into a strong, shared generational sentiment of burnout and nostalgia, making the transition to a financial service feel like a helpful, empathetic solution rather than a hard sales pitch.

Summary

The creator discusses the unique struggles of the Millennial generation, highlighting how they have faced multiple major crises and technological shifts. He concludes by introducing Habits Inc. as a solution for those seeking personalized financial guidance.

Structure

1Introduction to the Millennial experience in 2026
2List of historical and economic challenges faced
3Contrast between 2019 desire for convenience and current desire for simplicity
4Reframing the narrative from laziness to resilience
5Introduction of Habits Inc. as a solution

Product placement

Habits Inc. is mentioned in the caption and the creator's bio link.

Original caption

I miss the era of flip phones, iPod shuffle’s, AIM and LimeWire… Our generation has been through 5 once in a lifetime events before age 35. And now we’re supposed to plan for retirement, buy a house, raise kids, invest and not mess it up. No wonder everyone feels behind or compelled to do a 180. This is why we built Habits Inc. Most people don’t need more advice, they just need the right advisor for their situation. If you want one, we can help you take the first step. Check out my page for more! -JB

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On-screen text

What it’s like being a Millennial (1981-1996) in the year 2026

Transcript

My favorite part about 2026 is that we're just doing a complete 180. Because a lot of us graduated into the financial crisis, finally became, you know, financially independent right in time for a global pandemic. Our highest earning years have now been completely disrupted by AI where they're replacing like half the jobs that we spent a decade learning. We've tried to buy houses during a never-ending housing crisis and basically watch the entire world go from landlines to carrying a 7 inch supercomputer in our pocket that basically lets us do anything 24 hours a day. But the funny part is that back in 2019, really all we wanted was convenience. Like faster apps, more do-it-yourself stuff, work from anywhere, everything kind of on demand. And now in 2026, the reason why we're doing a 180 is because like I think half of us would gladly trade all of it for a quiet job as a park ranger that has a flip phone and you live in a town where the bakery knows your name. Just where I'm getting at. We're not lazy, we just have lived through five once in a lifetime events before we could have a midlife crisis.