The video succeeds by blending a relatable, 'beginner' tutorial with a natural product showcase, making the promotion feel like a helpful recommendation rather than a hard sell.
Summary
The creator demonstrates a beginner-friendly makeup routine using various products, including her own brand of lashes. She concludes by promoting her 'Girl Boss Guide' for those interested in starting their own beauty business.
Structure
1Introduction to the makeup routine
2Application of concealer and contour
3Application of blush and lip product
4Detailed demonstration of applying MARA X.O. lashes
5
Original caption
Here’s my beginner, friendly makeup tutorial. There’s still a lot of things I don’t know so feel free to give me advice too in the comments. 🥰 Also shop my beauty brand for these lashes or start your own🩵🎀😘 Products used: @Too Faced •Too Faced Born This Way Super Coverage Multi-Use Concealer with Hyaluronic Acid •Too Faced Chocolate Soleil Melting Bronzing & Sculpting Stick •Too Faced Cloud Crush Blurring Powder Blush •Everyday Essentials Makeup Brush & Sponge Set All from @Ulta Beauty #naturalmakeup #blackgirlbeauty #makeuptutorial #GlowUp #beginnerfriendly
More from @maincharactermara
More breakout videos from this creator.
Promotion of the Girl Boss Guide
Product placement
Too Faced concealer, bronzer, and blush are used throughout the video; MARA X.O. lashes are the primary product featured; the 'Girl Boss Guide' from MARA X.O. is shown at the end.
Call to action
Click the link in my bio.
On-screen text
Beginner friendly makeup routine
$200
MARA X.O.
Bossy
MARA X.O.
GIRL BOSS GUIDE
Transcript
This is not your average makeup routine because I am not your average girl. First thing first, your face needs to be clean and your lips need to be dry. And you only need three brushes. I'm gonna keep it real. Go to Ulta and get you a free little tutorial. One of the workers in there literally built me a whole basket from the brushes to the concealer. She matched me up. She got me so together so quick. Like she literally was an angel. Most of the stuff is from a brand called Too Faced. In total it was $200 or more dollars. Anyway y'all, I just put a bunch of lines on my face because I seen people do that on YouTube. And then I seen them say you supposed to go in the direction that you put the lines. So start from top to bottom, dot to dot. Don't make no zigzag when you got straight lines. Drag it from point to point. But anyway, I put the wrong concealer under my eyes at first and then I went back and fixed it. I wanted it to be a little bit lighter. I don't know why but that's just what you supposed to do. Now this is my favorite part of the makeup. I don't know who but I seen a girl do her contour like this and I said, oh yeah, you ate with that sister. She dragged it from her nose all the way up under her eye. That was real cute and I just blended it in as best as I could. And then I moved on to my blush. Blush is literally my favorite. When I didn't have no makeup routine at all, I had me some blush and some lip gloss baby. And I still don't know how to do my eyebrows so I don't. And thankfully my eyebrows are a little thick and full so I really don't need to do too much to them anyway. I only let the professionals do my eyebrows because I would literally sit up here and drop two blocks on my sheet. And I'm not trying to be looking crazy. No. I don't have no lip combo. I need to figure out why every time I do a lip combo they all blend together anyway. Like seriously, what am I doing wrong? And y'all, that's blush on my lips. I like the pink of it so shit I use it and then I blend it in with another pink brush. Wow, these are my favorite lashes in the whole wide world. The packaging is so cute and the lashes are so tea. They got the perfect amount of length and thickness. They not super thick but they not real thin. And they don't have no shiny or cheap look. And sometimes I like the spaced out lashes. Like I'm somebody that's gonna compliment your lashes when they falling out because I like the way that look. And the key to putting your lash strip on is to literally do it piece by piece. Don't just shove it up there. First I started just by setting the lash up there and then I made sure the back was intact, the middle was intact, and then I do the front of the lash. But I lay down piece by piece. And I make sure that that mirror is under my face. These are the bossy lashes by MARA X.O. and they so perfect for when you don't do your makeup everyday but when you do do it, you want some fire lashes to go with it. If you like these lashes I do offer fast shipping and for Rocker I will be in town this weekend. And if you don't wear lash strips but you want to have a lip gloss business or any kind of beauty product business, I got something for you too. Click the link in my bio. Bye sweeties.
