I'm a solo founder with a dream of having my brand in target 🌹

@tessitennis

4.1K followers · usually 1.1K views a post

Views

15.1K

Likes

384

Comments

15

Shares

13

SoundTikTok sound · TDR

Promoted product

TESSItessitennis.com

12 videos

Why it worked

The video taps into the aspirational dream of small brands making it into major retailers like Target. By showcasing the product in a relatable retail environment and comparing it to established brands, it creates a sense of validation and potential success, encouraging viewer engagement and support.

Summary

A solo founder showcases her brand's products, TESSI overgrips and socks, in a Target store, comparing them to existing brands and highlighting their unique designs. She invites viewers to support her brand by ordering from Kickstarter via the link in her bio.

Structure

1Founder dreams of brand in Target
2Shows TESSI overgrips in Target
3Compares TESSI overgrips to competitors
4Shows TESSI socks in Target

Original caption

@target what do you think?? #tennisbrand #pickleball #tennisgrip #femalefounder #womenssports

More from @tessitennis

Product placement

The video shows TESSI branded overgrips and socks displayed in a Target store, comparing them to other brands. The creator's bio link leads to the TESSI website, and she directs viewers to Kickstarter to order.

Call to action

For now you can order TESSI on Kickstarter with the link in my bio 🌹

On-screen text

I'm a solo founder with a dream of having my brand in target 🌹 So I took my products there today to see what it would look like 30-10s Here's my brand's overgrips 🌹 vs the rest 😂 WILSON OVERGRIP 7.59 SALE! 645 Save $1.14 WILSON PICKL WILSON OVERGRIP 7.99 SALE! 679 Save $1.20 style serves TESSI TESSI TESSI style serves TESSI TESSI TESSI Like cmon now WILSON PB Overgrip - Green Reg $7.59 WILSON PB Overgrip - White Reg $7.99 TESSI TESSI TESSI TESSI TESSI TESSI TESSI TESSI For now you can order TESSI on Kickstarter with the link in my bio 🌹