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All breakouts
13.4Silent UGCBefore / After hook
Hook
I'm a solo founder with a dream of having my brand in target 🌹
@tessitennis
3.8K followers · usually 1.1K views a post
Views
15.1K
Likes
384
Comments
15
Shares
13
Why it worked
The video taps into the aspirational dream of small brands making it into major retailers like Target. By showcasing the product in a relatable retail environment and comparing it to established brands, it creates a sense of validation and potential success, encouraging viewer engagement and support.
Summary
A solo founder showcases her brand's products, TESSI overgrips and socks, in a Target store, comparing them to existing brands and highlighting their unique designs. She invites viewers to support her brand by ordering from Kickstarter via the link in her bio.
Structure
- 1Founder dreams of brand in Target
- 2Shows TESSI overgrips in Target
- 3Compares TESSI overgrips to competitors
- 4Shows TESSI socks in Target
- 5Invites orders via Kickstarter
Product placement
The video shows TESSI branded overgrips and socks displayed in a Target store, comparing them to other brands. The creator's bio link leads to the TESSI website, and she directs viewers to Kickstarter to order.
Original caption
@target what do you think?? #tennisbrand #pickleball #tennisgrip #femalefounder #womenssports
More from @tessitennis
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