matching my grip to my headband: leopard edition

@tessitennis

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TESSIseen in 12 videos →https://tessitennis.com ↗

Why it worked

The video leverages a popular aesthetic trend (matching sets, leopard print) and a relatable DIY/customization element (spray painting the racket) to showcase the product in a visually appealing and engaging way. The creator's personal story as a sole founder seeking support on Kickstarter adds an emotional connection and urgency, encouraging community engagement.

Summary

The creator shows how to apply a leopard-print overgrip to a tennis racket to match their headband, both from their brand TESSi. They explain that the brand is currently crowdfunding on Kickstarter and encourage viewers to support their launch.

Structure

1Introduction: Matching grip and headband
2Demonstration: Applying the overgrip
3Brand Introduction: TESSi and its products
4Call to Action: Kickstarter launch and support
5Final Reveal: Completed matching set

Product placement

TESSi (brand): ACTS - sells pattern overgrips, visors, headbands, and other sports equipment accessories. The video shows the application of their overgrip and mentions their headband. The brand name is also on the overgrip tape. Removing the name would change what happens in the video as the product would be unbranded. Kickstarter (platform): APPEARS - used to launch the product. Removing it would not change what happens in the video.

Original caption

Bc matching sets are always better>>>🐆 Shop TESSI now with the link in my bio!🫶 #tennisbrand #tennisgrip #pickleball #tennisracket #tennisgirl

More from @tessitennis

Their other posts in the index, biggest breakout first.

Call to action

If you want to get yours, the link to my bio. Kickstarter is live for 25 more days. So you have 25 days to get your Tessi products. If you stay till the end, if you DM me, I'll send you a link to your favorite bundle for an extra 10% off.

On-screen text

matching my grip to my headband: leopard edition grip with matches. same cool? Obviously, TESSi's overgrip and headband Duh. spray racket grip horrible. that. right here. know TESSi, pattern over grips, visors, headbands, sports into an accessory. Kickstarter days ago. So your products, now. the and quick account able to purchase. launching retail later summer. kickstarter for fund the business. sole founder. funding my savings. need some support. need some support from you all to help me actually bring this brand alive and fund our first production run. But like, isn't that so cool? like that match. love it. Almost there. and we are done. There's leopard grip. All wrapped up, matching my headband, of course. Now we just secure it with our trusty TESSi tape, which is gold because I wanted it to be cute. So, of course. All right, and there's the final product. My grip to match my headband. If you want to get yours, link to my bio. Kickstarter live for 25 more days. So you have 25 days to get your Tessi products. If you stay till the end, if you DM me, I'll send you a link to your favorite bundle for an extra 10% off.

Transcript

match my grip to my headband with me. Look at Mathews. It's the exact same pattern, isn't that cool? Obviously, this is Tessy's leopard print over grip and headband. As you can see, I spray painted this rocket. The grip looks horrible. So, we're going to fix that. I've got my grip right here. So, if you don't know me, I'm Olivia. I started the brand Tessy, which we do pattern over grips, Visers, heads, all sports equipment turned into an accessory. We just launched on Kickstarter three days ago. So, if you want to get your hands on any these products we're live now. You just got to go to the link of my bio and create a quick kickstarter account and you'll be able to purchase. We will be launching on our retail website later this summer. But the kickstarter was really for me to fund the actual business because I'm a sole founder. I'm funding this all with my savings. So I need some support. I need some support from you all to help me actually bring this brand alive and fund our first production run. But like, isn't that so cool? Like that match. I love it. Almost there. And we are done. There's a leopard grip. All wrapped up, matching my headband, of course. Now we just secure it with our trusty tape, which is gold because I wanted it to be cute. So, of course. All right, and there's the final product. Grip to match my headband. If you want to get yours, we'll link to my bio. Kickstarter is live for 25 more days. So you have 25 to get your Tessi products. If you stay till the end, if you DM me, I'll send you a link to your favorite bundle for an extra 10% off.