Hi I'm Liv I started my brand TESSI 6 months ago BY MYSELF

@tessitennis

4.1K followers · usually 1.1K views a post

Views

7.2K

Likes

425

Comments

16

Shares

13

SoundTikTok sound · original sound - lalamiyagii

Promoted product

TESSItessitennis.com

12 videos

Why it worked

The creator leverages a personal story of entrepreneurship, transitioning from a corporate job to founding a brand that addresses a perceived gap in the market for stylish women's sports accessories. The visual presentation of aesthetically pleasing products and a clear call to action on a crowdfunding platform likely resonated with an audience interested in supporting female founders and unique product offerings.

Summary

The creator shares the story of starting her brand, TESSI, which offers stylish sports accessories designed for women. She highlights the need for such products, her journey quitting a corporate finance job to pursue this venture, and her current Kickstarter campaign to fund the brand.

Structure

1Introduction of the founder and her brand TESSI.
2Explanation of the motivation behind the brand: boring sports equipment.
3The founder's background and decision to quit her finance job.

Original caption

The link is my bio to preorder TESSI on Kickstarter and support! #forthegirls #femalefounder #buildingabrand #brandstory #womenssports

More from @tessitennis

Product placement

The video showcases various products from the brand TESSI, including tennis grips, visors, headbands, and socks, emphasizing their stylish design and appeal to female athletes. The brand's Kickstarter campaign is also prominently featured.

Call to action

Support the Kickstarter campaign to preorder TESSI.

On-screen text

Hi I'm Liv I started my brand TESSI 6 months ago BY MYSELF I played college tennis & realized all sports equipment is SO BORING (b&w) So I quit my steady corporate finance job to change that... With TESSI: the first sports brand designed FOR women From tennis grips, visors, headbands, socks, all sports equipment turned into an accessory 🌹 TESSI: Tennis & Sports Accessories for Women Turn your sports equipment into an accessory. Patented overgrips & dampeners designed. TESSI launched on Kickstarter 10 days ago & we are SO close to our goal! Olivia Desso First created • 0 backed More $8,869 pledged of $10,000 103 backers 19 days to go Project We Love Accessories Denver, C kickstarter.com Back this project I would love your support building the brand all female athletes should have had a LONG time ago 🐒 hot girls play tennis