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6.3Silent UGCStory Open hook
Hook
Hi I'm Liv I started my brand TESSI 6 months ago BY MYSELF
@tessitennis
3.8K followers · usually 1.1K views a post
Views
7.2K
Likes
425
Comments
16
Shares
13
Why it worked
The creator leverages a personal story of entrepreneurship, transitioning from a corporate job to founding a brand that addresses a perceived gap in the market for stylish women's sports accessories. The visual presentation of aesthetically pleasing products and a clear call to action on a crowdfunding platform likely resonated with an audience interested in supporting female founders and unique product offerings.
Summary
The creator shares the story of starting her brand, TESSI, which offers stylish sports accessories designed for women. She highlights the need for such products, her journey quitting a corporate finance job to pursue this venture, and her current Kickstarter campaign to fund the brand.
Structure
- 1Introduction of the founder and her brand TESSI.
- 2Explanation of the motivation behind the brand: boring sports equipment.
- 3The founder's background and decision to quit her finance job.
- 4Introduction of TESSI as the first sports brand designed for women.
- 5
Original caption
The link is my bio to preorder TESSI on Kickstarter and support! #forthegirls #femalefounder #buildingabrand #brandstory #womenssports
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