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903Silent UGCPOV / Skit hookLifestyle
Hook
Me wondering why all their grips are all white when they could look like this...
@tessitennis
4.1K followers · usually 1.1K views a post
Views
1.0M
Likes
63.1K
Comments
134
Shares
233
Promoted product
TESSItessitennis.com
Why it worked
The video uses a relatable 'problem/solution' format by contrasting a boring industry standard with a stylish, personalized alternative, leveraging the high-visibility setting of a professional tournament to build social proof.
Summary
The creator compares standard white tennis racket grips to her own patterned TESSI grips while attending a professional tennis tournament. She showcases her product by holding it up against the backdrop of the court, highlighting the aesthetic difference.
Structure
- 1Show professional tennis players with standard white grips
- 2Transition to creator holding a patterned TESSI grip
- 3Show the product clearly against the court background
- 4Final shot of the product branding
Original caption
They all need a TESSI grip on their rackets 👀 @Miami Open @Hannah Berner #tennistiktok #miamiopen #tennisbrand #SmallBusiness #tennisplayer
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