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81.8Talking HeadOther hook
Hook
My tennis brand vs the brands at Target.
@tessitennis
3.8K followers · usually 1.1K views a post
Views
92.7K
Likes
8.1K
Comments
27
Shares
109
Why it worked
The video uses a relatable 'founder journey' narrative combined with a direct comparison to a major retailer, creating a sense of authenticity and ambition that resonates with viewers.
Summary
The creator visits a Target store to compare the limited selection of tennis grips available with her own brand, Tessi. She highlights the lack of variety in the store to position her product as a more stylish alternative.
Structure
- 1Creator introduces the comparison at Target
- 2Shows the limited selection of tennis grips in-store
- 3Displays her own Tessi grips for contrast
- 4Asks the audience which they would choose
- 5States her goal of getting Tessi into Target
Product placement
Tessi tennis grips are held and shown throughout the video.
On-screen text
MY TENNIS BRAND VS THE BRANDS AT TARGET
Original caption
@target you need some better tennis grip options, we can help 🫶🌹 #femalefounder #targetmusthaves #targetstore #tennisgrip #targetshopping
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