My tennis brand vs the brands at Target.

@tessitennis

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SoundTikTok sound · original sound - tessitennis

Promoted product

TESSItessitennis.com

12 videos

Why it worked

The video uses a relatable 'founder journey' narrative combined with a direct comparison to a major retailer, creating a sense of authenticity and ambition that resonates with viewers.

Summary

The creator visits a Target store to compare the limited selection of tennis grips available with her own brand, Tessi. She highlights the lack of variety in the store to position her product as a more stylish alternative.

Structure

1Creator introduces the comparison at Target
2Shows the limited selection of tennis grips in-store
3Displays her own Tessi grips for contrast
4Asks the audience which they would choose
5

Original caption

@target you need some better tennis grip options, we can help 🫶🌹 #femalefounder #targetmusthaves #targetstore #tennisgrip #targetshopping

More from @tessitennis

Product placement

Tessi tennis grips are held and shown throughout the video.

On-screen text

MY TENNIS BRAND VS THE BRANDS AT TARGET

Transcript

My tennis brand vs the brands at Target. I'm at Target right now and I'm going to head to the tennis section and see what grips they actually have to offer here. I brought my Tessi grips just to see. This is the entire section of grips. They're all Wilson for some reason. But that's all that's offered. If you came in here and you saw these grips or those, what would you buy? This is my journey to getting Tessi in Target.