6.9Talking HeadOther hookB2B

Hook

What I Spent in May

@nelsonxlee

4.4K followers · usually 487 views a post

Views

3.3K

Likes

103

Comments

5

Shares

3

Selling · SaaS › Finance Software

Maple Budget

Why it worked

The video leverages a common personal finance topic (monthly spending) and presents it in a relatable way for young adults, using a visually appealing app interface to showcase the data. The creator's personal context as a founder and their pride in reduced spending likely resonated with viewers interested in financial management.

Summary

A 24-year-old founder in Toronto shares their monthly spending breakdown for May, highlighting rent, eating out, groceries, drinks, public transit, subscriptions, coffee, utilities, and student loans. The video showcases the "Maple Budget" app which tracked their total spend of $3230, noting a 16.52% decrease from the previous month.

Structure

1Introduction of spending categories
2Breakdown of expenses (rent, eating out, groceries, drinks, transit)
3Explanation of subscription costs and phone bill
4Details on coffee and utility spending
5Student loan payment and total monthly spend
6Comparison to university spending and concluding question

Product placement

Original caption

My spend in May is down 16% month over month! Very slay! What I spent in May as a 24 year old founder living in downtown Toronto! #finance #Budgeting #toronto

More from @nelsonxlee

Their other posts in the index, biggest breakout first.

The video features the "Maple Budget" app, showing its interface for tracking expenses across categories like rent, eating out, subscriptions, and student loans. The app's summary screen is displayed, detailing total spending and month-over-month comparisons.

Call to action

How much did you spend in May?

On-screen text

What I Spent in May 24 Year Old Founder Toronto, Canada Rent $1885.00 Eating Out $311.44 Shopify Lunch + Tag O'Frenchy $8.72 Aroma Fine Indian $51.67 Pokeworks $11.30 Elephant And Castle $29.83 Uber Eats $0.00 Bey Route $19.48 Swap Category Add Transaction Cancel pretty proud of myself for. Groceries $85 I spent $85 bucks on groceries and Drinks $65 $65 on drinks, as well as $47 on public transit. Subscriptions $153.48 of $150.00 Netflix + Tag TD Bank Fee $3.95 New York Times $2.28 X $10.00 Apple Plus $4.51 Spotify $14.34 Phone Bill $94.79 Amazon Prime $5.65 Split Swap Category Add Transaction Cancel Utilities $95 and I spent $95 on utilities. Student Loans $280 loans came out to $280 bucks, and everything out May Maple Budget May 2026 ORDER #0001 FOR NELSON ITEM TOP CATEGORIES RENT EATING OUT LOANS SUBSCRIPTIONS UTILITIES TOP TRANSACTIONS RENT STUDENT LOANS PHONE BILL FLIGHTY L'AVENUE TRANSACTION COUNT TOTAL SPEND CARD # **** **** 2026 AUTH CODE: 123421 CARDHOLDER: Maple Budget AMT $1885.00 $311.44 $280.51 $153.48 $95.98 $1885.00 $280.51 $94.79 $90.39 $61.34 63 TRANSACTIONS $3230.00 We totalled up your spending so that you don't have to. This May, you spent $3230.00 which is 16.52% less than last month. as a university So I'm pretty proud of that. How much in May? And I hope this is not too much of a for a twenty-four-year-old.

Transcript

Here's what I spent in May as a 24-year-old founder living in downtown Toronto. For rent, I spent $1885.00. For eating out, I spent $311.44, which I am pretty proud of myself for. I spent $85 bucks on groceries and $65 on drinks, as well as $47 on public transit. For subscriptions, I spent $153.48 of $150, which is up month over month, but that's because Shopify, my old job, does not pay for my phone bill anymore. On coffee shops, I spent $68.85 of $100. And I spent $95 on utilities. My student loans came out to $280 bucks, and everything else rounded out May to bring my total spend to $3230.00, which I tracked on Maple Budget. This is down 16.52% less than last month, which is quite comparable to what I spent as a university student. So I'm pretty proud of that. How much did you spend in May? And I hope this is not too much of a for a twenty-four-year-old.

He was carrying one bag and dropped it as he passed by. The bottle of wine insid