New job. New money. New problems.

@pranav_gon

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129.8K

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227

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SoundTikTok sound · original sound - pranav_gon

Promoted product

Monarchmonarchmoney.com

Manage your money with Monarch. Track accounts, build budgets, monitor investments, plan goals, and get a clearer view of your finances in one app.

18 videos14 creators

Why it worked

The video effectively uses a relatable problem (budgeting after a new job) and presents a clear solution with a demonstration of the app's benefits, making it a soft sell that resonates with the target audience.

Summary

The creator shares their past struggles with budgeting after starting a new job and introduces Monarch as a solution. The app tracks accounts and transactions, saving the user time and allowing them to focus on more important tasks.

Structure

1Struggles with budgeting after new job
2Past reliance on time-consuming spreadsheets
3Introduction of Monarch app as a solution

Original caption

If you recently started a new job and you're overwhelmed with your finances, get Monarch to solve all your budgeting problems! #Budgeting #newjob #PersonalFinance #financialliteracy #ad

More from @pranav_gon

Product placement

Monarch (app): acts - it keeps track of all my accounts and transactions while easily and clearly showing me where exactly I've genuinely saved hours every week by using this app. Removing it would change what happens in the video. American Express (credit card): appears - it is used to make a payment. Removing it would not change what happens in the video. Zebra (scanner): appears - it is part of a point-of-sale system. Removing it would not change what happens in the video. Bar (point-of-sale system): appears - it is part of a point-of-sale system. Removing it would not change what happens in the video.

Call to action

get Monarch to solve all your budgeting problems!

On-screen text

New job. New money. New problems. (How to budget 10x better with 10% of the effort)

Transcript

The hardest things about starting a new job is budgeting because tracking income and expenses, and investments is time consuming and boring. And this is coming from someone who has over 120k saved up now, but struggled with this last year when I first started working. Now back then, I made my own spreadsheet because I didn't know what else to use, but it took so much time every week to update and it just didn't feel good enough. But luckily for you, if you just started working full time, you don't have to struggle for a year like I did. Recently, I've been using this app and it's been the perfect solution to all my problems. It's called Monarch and it keeps track of all my accounts and transactions while easily and clearly showing me where exactly I've genuinely saved hours every week by using this app. And this app and I've been focusing on more important things like creating content for you!