The video uses a strong, data-backed hook and provides a transparent, behind-the-scenes look at a successful marketing strategy, which builds high authority and trust with the audience.
Summary
The creator demonstrates how he produces high-performing ads for his clients using only an iPhone and minimal editing time. He uses a case study of a cold plunge company to illustrate his content creation strategy and encourages founders to adopt this approach.
Structure
1Hook with results
2Proof of performance
3Personal story
4Case study demonstration
5Call to action
Product placement
The creator showcases his ability to create high-converting ads for a client, 'The Cold Life', to demonstrate his consulting services.
Call to action
Start including your team and the content on top of you. Making founders content and watch your company grow.
On-screen text
Original caption
how I’m out working my competitors #marketingtips #contentcreation #metaads
More from @saltandpepsam
Their other posts in the index, biggest breakout first.
2 ads. 12 minutes. $0 budget. 68x roas.
Stop making excuses and letting me outwork you.
What's crazy. Before I show you the ads, I launched them yesterday. They've only spent about $150 each. They've both gotten 2 sales, and they're sitting at a 68 and an 8x roas.
I put them in the campaign I've been posting about for the last several weeks, it's now spent about $50,000 in total for $233,000 in revenue, sitting at a 4.6x roas.
And all of these videos are filmed off an iPhone.
Keep in mind, I was probably just like you right now. Horrible at making content, horrible on camera. I had no idea where to even start.
But now, after doing it for 6 months straight, ideas come to mind every single day.
And as soon as I have an idea for an ad, whether it's of me or anybody at our company, I literally step out of my office, grab that person, I say, hey, film me, or I'm about to film you. This is what we're about to do.
Now let me show you these 2 videos.
Tried to film an interview, this dude just ended up pitching me...
(Spoiler: it worked)
so you're tryna close me right now
I just started doing interviews, this is super random, but do you mind me asking what you do for a living?
Yeah, for sure. Come on, let me show you.
So I'm the head of sales over here at The Cold Life and as you can see we're standing in our showroom where we have our premium cold plunge right here made out of aluminum.
realizing this is a pitch
Asked the dude who's always pacing what he does
Yo dude, super random, but I see you pacing out here all the time on the phone. What do you do for a living?
Yeah, I'm actually the head of sales over there at The Cold Life. Let me show you real quick.
Now he's tryna sell me a cold plunge...
So I sell hundreds of these units every single month and these are actually cold plunges.
This is our beginner friendly one, this is the Ultimate Lite. It's actually the one that I personally use. Have you ever been in one?
No, dude, I haven't. I would love to try it.
This is actually ready to go right now. Here, take a look.
No way.
You got some water in it. Ready to go real quick.
*cold asl
That's cold, dude.
It is freezing. That's cold, dude.
You want to get ready to go and take your recovery to the next level, we've got less than 10 in stock. So now is the time.
Oh, you're trying to close me right now.
Always trying to close you. Get your cold plunge right now. Let's go.
Did you notice no professional camera, not highly edited. Literally just making content.
Fun and simple. I didn't need no crazy location, none of that stuff.
Start including your team and the content on top of you.
Making founders content and watch your company grow.
Transcript
I'm about to show you 2 ads that I filmed and edited in 12 minutes. Stop making excuses and letting me outwork you. What's crazy. Before I show you the ads, I launched them yesterday. They've only spent about $150 each. They've both gotten 2 sales, and they're sitting at a 68 and an 8x roas. I put them in the campaign I've been posting about for the last several weeks, it's now spent about $50,000 in total for $233,000 in revenue, sitting at a 4.6x roas. And all of these videos are filmed off an iPhone. Keep in mind, I was probably just like you right now. Horrible at making content, horrible on camera. I had no idea where to even start. But now, after doing it for 6 months straight, ideas come to mind every single day. And as soon as I have an idea for an ad, whether it's of me or anybody at our company, I literally step out of my office, grab that person, I say, hey, film me, or I'm about to film you. This is what we're about to do. Now let me show you these 2 videos. So you're tryna close me right now. Yo dude, I just started doing interviews, this is super random, but do you mind me asking what you do for a living? Yeah, for sure. Come on, let me show you. So I'm the head of sales over here at The Cold Life and as you can see we're standing in our showroom where we have our premium cold plunge right here made out of aluminum. Asked the dude who's always pacing what he does. Yo dude, super random, but I see you pacing out here all the time on the phone. What do you do for a living? Yeah, I'm actually the head of sales over there at The Cold Life. Let me show you real quick. So I sell hundreds of these units every single month and these are actually cold plunges. This is our beginner friendly one, this is the Ultimate Lite. It's actually the one that I personally use. Have you ever been in one? No, dude, I haven't. I would love to try it. This is actually ready to go right now. Here, take a look. No way. You got some water in it. Ready to go real quick. That's cold, dude. It is freezing. That's cold, dude. You want to get ready to go and take your recovery to the next level, we've got less than 10 in stock. So now is the time. Oh, you're trying to close me right now. Always trying to close you. Get your cold plunge right now. Let's go. Did you notice no professional camera, not highly edited. Literally just making content. Fun and simple. I didn't need no crazy location, none of that stuff. Start including your team and the content on top of you. Making founders content and watch your company grow.
