So, in the last 10 minutes, my brand has done nearly $4,000 in revenue.

@saltandpepsam

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Selling · Ecom Product

The Cold Life https://form.typeform.com/to/cRZDbkeB ↗

Why it worked

The video leverages a relatable business growth narrative, using concrete numbers and a tangible product launch to illustrate a marketing principle. The creator's direct address and the inclusion of a preview of their own marketing campaign provide actionable insights for viewers in similar positions.

Summary

The creator discusses their e-commerce brand's growth, highlighting the transition from high-ticket, low-volume sales to a new product with a lower average order value but higher volume. They use this growth milestone to illustrate a marketing strategy for other businesses.

Structure

1Showcasing recent revenue and order volume
2Comparing past sales strategy (high-ticket) with current (lower-ticket, higher volume)
3Introducing a new product (filtered shower head) and its impact on MRR
4Explaining the marketing opportunity presented by hitting order milestones
5Offering a preview of an email campaign as an example

Product placement

Shopify (ACTS - it is the platform where orders are processed and displayed, generating visible results; removing it would change what happens in the video) The Cold Life (ACTS - it is the brand whose orders are being discussed and promoted; removing it would change what happens in the video)

Original caption

free marketing campaign idea for your brand #cmo #ecommercemarketing #shopifysmallbusiness

More from @saltandpepsam

Their other posts in the index, biggest breakout first.

On-screen text

Sun Jul 26 4:29 Order #19792 $161.25, 2 items from Online Store The Cold Life Notification Center Shopify Order #19791 $3,502.11, 4 items from Online Store The Cold Life Order #19790 $235.30, 3 items from Online Store The Cold Life Order #19790 $153.73, 1 item from Online Store The Cold Life Order #19788 $159.64, 2 items from Online Store The Cold Life $46.67, 1 item from Seal Subscriptions The Cold Life August 26, 2025 2:20 PM Shopify Order #3958 $9,551.00, 8 items from Draft Orders The Cold Life Order #3957 $2,648.00, 1 item from Shopify Mobile for iPhone The Cold Life Order #3956 $9,610.00, 10 items from Online Store The Cold Life Order #3955 $6,499.00, 2 items from Online Store The Cold Life Order #3954 $2,249.00, 1 item from Online Store The Cold Life Order #3953 $7,495.00, 1 item from Online Store The Cold Life Order #3951 $4,055.36, 2 items from Online Store The Cold Life Order #3950 $8,270.00, 8 items from Draft Orders The Cold Life coldlife Order #19,971 $226.84, 2 items from Online Store The Cold Life Hey, We're about to hit Order #20,000 for our Ultimate Shower head, so I thought I'd do something fun. Whoever hits the 20,000th order gets a free 12 month supply of filters! Clean water for an entire year. Sounds fair, right? We'll reach out to you via email to confirm the winner. Right now, we're less than 50 people, so good. I'm thinking someone's going to over 50,000 people... so good. Let's see what happens. Sam, Co-founder No longer want to receive these emails? Unsubscribe The Cold Life 178

Transcript

So, in the last 10 minutes, my brand has done nearly $4,000 in revenue. But that is not the point of this video. The point of this video is to talk about the order numbers you see on the screen. We are nearly at 20,000 orders as a brand. And I want to talk to you about that. Now, before I say what I want to say, check out this screenshot. This is from August of last year. So, it's roughly been 11 months. We were just about to surpass just 4,000 orders as a company. Now, 20,000 orders might not seem a lot to you guys, especially the ones they're doing 7, 8,9 figures a year online your AOV is like $20 to $100. But our first two full years in business. We only sold high ticket products and our AOV range month over month from $4,000 all the way up to $7,000. So if you do the math, we were still doing some pretty darn good revenue. We were just selling a lot higher price point products, which means we got a lot fewer orders than most brands. But a little while ago, we launched our new filtered shower head which AOV ranges from about 100 20 to 150 bucks. And that is helping us obviously get a lot more orders in the door every single day. The most beautiful thing about this filtered shower head is we're finally building up MRR for the business. Our coal plunges were only a one-time purchase. So the LTV was nothing sexy. Those customers were never coming back and buying anything else. Now, if you're still here, the real reason why I'm actually making this video is to give you some free games. So, you're welcome. This right here is a preview of an email campaign that we're about to send out leveraging that we're about to hit 20 000 orders. For the CMO for your business or a marketer for other businesses, you need to get more creative when it comes to marketing campaigns. So, if the business you work for, the business you own is about to hit 10,000 orders or 50,000 orders or 100,000 orders, find ways to leverage that to find more ways to market the brand.