When someone asks me how grandma's going to unbuckle my kids car seat...

@unbuckleme

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Promoted product

UnbuckleMeunbuckleme.com

As Seen on Shark Tank, UnbuckleMe® is a small tool that makes it 50% easier to unbuckle a child’s car seat. For grandparents with arthritis, moms with long nails or kids 4+ who are ready to unbuckle themselves in the school drop-off line.

20 videos

Why it worked

The video addresses a common, relatable pain point (difficult car seat buckles) and provides a simple, satisfying visual solution, making it highly shareable for parents and grandparents.

Summary

The video demonstrates how to use the UnbuckleMe tool to easily open a child's car seat buckle. It highlights the product's utility for individuals with arthritis or limited hand strength.