When someone asks me how grandma's going to unbuckle my kids car seat...

@unbuckleme

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SoundTikTok sound · Before & After

Promoted product

UnbuckleMeunbuckleme.com

As Seen on Shark Tank, UnbuckleMe® is a small tool that makes it 50% easier to unbuckle a child’s car seat. For grandparents with arthritis, moms with long nails or kids 4+ who are ready to unbuckle themselves in the school drop-off line.

20 videos

Why it worked

It addresses a specific, relatable pain point (arthritis/hand strength) with a visual, satisfying 'before and after' demonstration that proves the product's value without needing a sales pitch.

Summary

The video demonstrates how to easily unbuckle a child's car seat using the UnbuckleMe tool, specifically highlighting its utility for someone with arthritis. It shows a comparison between using a butter knife and the UnbuckleMe tool to release the buckle.