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@unbuckleme — 116x breakout selling UnbuckleMe | Overshot

116×Silent UGCDirect Question hookHealth

Hook

When someone asks

@unbuckleme

68.7K followers · usually 1.5K views a post

Views

162.5K

Likes

730

Comments

35

Shares

12

SoundTikTok sound · Before & After

Promoted product

As Seen on Shark Tank, UnbuckleMe® is a small tool that makes it 50% easier to unbuckle a child’s car seat. For grandparents with arthritis, moms with long nails or kids 4+ who are ready to unbuckle themselves in the school drop-off line.

22 videos2 creators→

Why it worked

The video uses a relatable and humorous scenario to highlight a common problem parents face, making it highly shareable and engaging.

Summary

The video humorously demonstrates how difficult it can be for someone with arthritis to unbuckle a newborn's car seat. It shows a person struggling to unbuckle the seat, implying that a special tool is needed.

Structure

1Introduction of the problem: Grandma unbuckling a car seat.
2Struggle to unbuckle the car seat.
3Demonstration of the difficulty.
4Implied solution (UnbuckleMe tool).

Original caption

We have a plan! #grandma #arthritis #arthritisrelief

More from @unbuckleme

More breakout videos from this creator.

Product placement

UnbuckleMe: ACTS - it is a tool that helps unbuckle a car seat. Removing it would change what happens in the video.

On-screen text

When someone asks me how grandma's going to unbuckle my newborns car seat...

To be a fly on the edge of that chair 🦟👂Whatever he said, it must have been go

3.2Mviews·@unbuckleme

We have a plan! #grandma #arthritis #arthritisrelief

2.3Mviews·@unbuckleme

We came up with a plan! #gradnma #arthritis #arthritisrelief

2.5Mviews·@unbuckleme

We have a plan! #grandma #arthritis #arthritisrelief

1.9Mviews·@unbuckleme

We have a plan! #grandma #arthritis #arthritisrelief

836.8Kviews·@unbuckleme

The UnbuckleMe can help! #arthritis #arthritisrelief #grandma #grandpa

293.9Kviews·@unbuckleme

That will do it! #arthritis #arthritisrelief #grandma #grandpa

287.3Kviews·@unbuckleme

That’ll do it!!! #DealsForYouDays #grandma #arthritis #arthritisrelief

327.1Kviews·@unbuckleme

That’s will do it!! #arthritis #arthritisrelief #grandma #DealsforYouDays

286.0Kviews·@unbuckleme

We have a plan! #grandma #arthritis #arthritisrelief #DealsForYouDays

238.9Kviews·@unbuckleme

We have a plan! #grandma #arthritis #arthritisrelief

128.1Kviews·@unbuckleme

Made possible by: UnbuckleMe ❤️ #tiktokshopsummersale #arthritisrelief #grandma

117.7Kviews·@unbuckleme