When someone asks me how grandma's going to unbuckle my newborns car seat...

@unbuckleme

68.7K followers · usually 1.5K views a post

Views

1.9M

Likes

6.3K

Comments

80

Shares

115

SoundTikTok sound · Before & After

Promoted product

UnbuckleMeunbuckleme.com

As Seen on Shark Tank, UnbuckleMe® is a small tool that makes it 50% easier to unbuckle a child’s car seat. For grandparents with arthritis, moms with long nails or kids 4+ who are ready to unbuckle themselves in the school drop-off line.

20 videos

Why it worked

It uses a relatable pain point (difficult car seat buckles) and a humorous 'failed' montage to build tension before revealing the product as the perfect, simple solution.

Summary

The video demonstrates the difficulty of opening a car seat buckle with various household items like a spoon, a key, and a piece of wood. It then shows how easily the UnbuckleMe tool performs the task, providing a solution for those with arthritis.