SELL ME THIS DONUT

@angelo.toure

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Selling · Course / Info

Angelo Toure Sales Training

https://www.instagram.com/angelo.toure?igsh=MWFubW5lcHVuaHNnNA== ↗

Why it worked

The video uses a high-stakes, relatable roleplay scenario to demonstrate expertise, making the educational content feel like a high-value, entertaining skit.

Summary

A sales coach demonstrates advanced sales psychology by using a $20 donut as a prop to teach a student how to overcome price objections. He reframes the purchase from a simple food item to an investment in personal happiness.

Structure

1The challenge is issued
2The coach probes for the underlying need
3The coach reframes the value proposition
4The coach closes the deal with an added incentive

Product placement

The video promotes the creator's sales coaching services by demonstrating his expertise in real-time.

Call to action

FOLLOW to keep seeing the sales psychology and sales tips that real closers use.

On-screen text

SELL ME THIS DONUT Push Back to Probe Blitz with No-Based Questions Sell the EMOTION =are you broke or are you hesitant? Ethical mind invasion =this park is as valuable as DISNEY No based question pt infinity Create extreme urgency fair eNOUGH?

Original caption

FOLLOW- Would you buy a $20 donut? ⬇️ FOLLOW to keep seeing the sales psychology and sales tips that real closers use. #sales #salestips #salestraining #salesstrategy #salescoach

More from @angelo.toure

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Transcript

Sell me this donut. Why are we doing this again? Cause just sell me the donut. Why do you even want a donut? It's been a long day, I want a little treat. Would this make your day worse? No, it'd make it better. Well, would it be a bad idea to get something that would make your day better and make you happy? No, but how much is it? It's $20. That's too expensive. Are you saying it's too expensive because you don't have $20, or you want to make sure it's worth $20? I want to make sure it's worth $20. Okay, you mind if I share something with you? Sure. You know how when you go to Disney, it's not about it just being a park, it's about making a memory? Uh huh. Investing into something like this isn't about it being a sweet treat, it's about being happy. Is your happiness worth $20? I mean, I guess so. If you had $20 and that's all you needed to make yourself happy, would investing $20 into your happiness be a bad idea? No. Okay, well here's a donut. And if you get it right now, I'll throw in this coffee. Fair enough? Really? Fair enough? That's fair. All right, done. Don't ask me to do this again.