"SELL ME THIS PEN"

@angelo.toure

18.6K followers · usually 1.2K views a post

Views

5.7K

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303

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SoundTikTok sound · original sound - angelo.toure

Promoted product

Montblanc pen

Visit the Official Montblanc website to discover the timeless beauty of Montblanc watches, writing instruments, jewelry, leather goods, fragrance and eyewear.

2 videos2 creators

Why it worked

The video uses a common sales trope ('sell me this pen') and subverts expectations by focusing on the networking value of a luxury item rather than its functional use. This creates curiosity and a relatable scenario for entrepreneurs.

Summary

The video starts with someone trying to sell a $900 Montblanc pen to a person who is pretending to be asleep. The seller then shifts the pitch from the pen's writing capabilities to its networking potential, suggesting it can open doors and lead to business opportunities. The video ends with the person who was pretending to sleep giving in and agreeing to buy the pen.

Structure

1Attempt to sell a pen to a sleeping person
2Reframe the pitch from utility to networking
3Highlight the opportunity cost of not buying

Original caption

Would you buy a $900 Pen #sales #salestips #salesstrategy #wolfofwallstreet #salestraining

More from @angelo.toure

Product placement

Montblanc 900 dollar pen: ACTS - it is the object of the sales pitch and the video's subject. Removing it would change the video. Instagram: APPEARS - it is the creator's bio link, which is not the product being promoted. Removing it would not change the video.

On-screen text

"SELL ME THIS PEN" This is ridiculous Sell me the Wallet Check this is a Montblanc 900 dollar can you even afford it? I can afford it have one already I don't know everyone says the typical pitch X you're an entrepreneur pen to sign I don't even use pens Sell it DIFFERENTLY forget about contracts or even how writes it's a networking tool What do you mean? this pen could Let's get it be sitting on in the background your zoom call won't recognize it but guess who would who CEOs investors people actually worth knowing when they pen like this conversation Highlight the OPPORTUNITY what can one conversation with the right person do for your career the right convo Watch until the end could open bigger maybe even help business help me grow my business but 900 is still expensive Show the OPPORTUNITY COST if one conversation entire business want to miss out only $900 No Based Question to Close ✅ no not really Watch how annoying she is 😒 Oh damn you're good take my money take my money get on my face take my money get face

Transcript

pen Sell me the Wallet Check this is a Montblanc 900 dollar can you even afford it? I can afford it have one already I don't know everyone says the typical pitch X you're an entrepreneur pen to sign I don't even use pens Sell it DIFFERENTLY forget about contracts or even how it writes it's a networking tool What do you mean? this pen could Let's get it be sitting on in the background your zoom call won't recognize it but guess who would who CEOs investors people actually worth knowing when they pen like this conversation Highlight the OPPORTUNITY what can one conversation with the right person do for your career the right convo Watch until the end could open bigger maybe even help business help me grow my business but 900 is still expensive Show the OPPORTUNITY COST if one conversation entire business want to miss out only $900 No Based Question to Close ✅ no not really Watch how annoying she is 😒 Oh damn you're good take my money take my money get on my face take my money get face