Sell Me this Matcha

@angelo.toure

18.5K followers · usually 1.2K views a post

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81.4K

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6.2K

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Selling · Other Product

Gregorys Coffee https://www.gregoryscoffee.com/ ↗

Why it worked

The video uses a high-stakes, relatable roleplay format that makes a dry sales concept (objection handling) feel entertaining and immediately applicable.

Summary

A sales coach uses a roleplay scenario to demonstrate how to handle customer objections when selling a $16 matcha drink. He uses an analogy about past relationships to overcome the customer's hesitation about the price and previous bad experiences.

Structure

1Setting the challenge
2Identifying the customer's interest
3Addressing the price objection
4Using a personal analogy to reframe the objection
5Closing the sale

Product placement

Gregorys Coffee matcha drink is the central subject of the sales roleplay.

Call to action

Would you buy the Matcha? ⬇️

On-screen text

Original caption

Using My Wife's Ex to sell a $16 Matcha Clear example of how objection handling and reinforcing value closes deals. Would you buy the Matcha? ⬇️ Thank You @Gregorys Coffee #howtosell #salestips #closingtechniques #consultativeselling #closingdeals

More from @angelo.toure

Their other posts in the index, biggest breakout first.

Sell Me this Matcha MATCHA dinner=commission Push and Probe "seems"=hesitant reassure the customer =what's the objection get permission to share create an analogy use analogy to overcome objection CLOSE

Transcript

Sell me this matcha. No, why are we doing this again, again? Just do it. And if you do it well, I'll buy you dinner. What made you even start looking into getting matcha? I see a lot on Instagram. People seem to like it. It seems delicious. Okay, perfect. It seems like a no-brainer, then. It seems like a good fit. It's only $16. I guess what would make you say no? I don't want to spend that much. I tried something similar before and I didn't like it. Okay. Do you mind if I ask a question? Sure. You've been in relationships before me, right? Yes. And they didn't work out, right? Did you let a bad relationship stop you from entering into this one and investing into this one? No. Okay, well, there we go. Are we going to let bad experiences stop us from having new ones? No. There we go. Right? Congratulations. Here's your matcha. $16. I'll take your Amex and you're buying dinner. Thank you.