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Hook
THIS FAMILY TURNED A
@thirdnetwork
241.3K followers · usually 13.9K views a post
Views
45.9K
Likes
1.1K
Comments
22
Shares
209
Promoted product
Kasih Food Production Co.
Why it worked
The video effectively uses a compelling narrative arc, starting with historical context and culminating in modern-day global success. The inclusion of surprising elements like sending hummus to space and the personal sacrifices made by the family add emotional depth and make the story highly engaging.
Summary
This video tells the story of Kasih Food Production Co., a family business that transformed a 100-year-old legacy into a global food brand. It highlights their journey from starting a tahini factory in Amman to innovating hummus production and expanding their reach to 48 countries.
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Transcript, structure and on-screen text
8 beats, a 294-word transcript and 106 lines of on-screen text — the parts you need to write your own version.
Original caption
From WW1 To Space: Kasih Food Production Co. 🇯🇴🏭 #kasih #syrians #jordan #founderstory #foodentrepreneur
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