You will never grow on social media until you master your delivery.

@thatcreativeceo

34.5K followers · usually 1.9K views a post

Views

108.9K

Likes

6.2K

Comments

138

Shares

909

SoundTikTok sound · original sound - thatcreativeceo

Why it worked

The video uses a clear, visual demonstration of the concept being taught, providing immediate proof of the creator's advice through the changing on-screen text and the creator's own performance.

Summary

The creator explains how improving delivery on camera correlates with increased views on social media. He demonstrates this by repeating the same sentence with increasing levels of energy, pacing, and emotion.

Structure

1State the importance of delivery
2Demonstrate flat delivery
3Demonstrate improved pacing
4Demonstrate improved tonality
5Demonstrate improved hand gestures
6Demonstrate improved emotion

On-screen text

FLAT = 100 views PACING = 5K views TONALITY = 10K views HANDS = 100K views EMOTION = 1M views

Transcript

You will never grow on social media until you master your delivery. You will never grow on social media until you master your delivery. You will never grow on social media until you master your delivery. You will never grow on social media until you master your delivery. You will never grow on social media until you master your delivery.

Original caption

Confidence on camera is not a talent. It is a skill built through reps. Every creator you admire was terrible on camera at some point. They just filmed enough times that it stopped feeling weird. You do not need to feel confident to start. You need to start to feel confident. #socialmediamarketing #contentcreator #contentcreatortips #socialmediagrowth #fyp