Why it worked
The video leverages a common user question about a popular hairstyle to organically introduce and recommend a specific product, creating a relatable and authentic endorsement.
Summary
A user asks for the product used for a slick back hairstyle, and another user enthusiastically recommends Merkaou, suggesting the conversation itself should be an advertisement for the brand.
Structure
- 1User asks for product recommendation
- 2User enthusiastically recommends Merkaou
- 3User suggests the conversation is an ad
- 4User offers to send the information to someone else
Product placement
MERKAOU (@merkaou.co) - Instagram profile. It ACTS as a brand whose hair products are being discussed and recommended. Removing it would change the context of the conversation and the recommendation. MERKAOU.COM - This is the URL for the brand's website. It ACTS as a place to find the products. Removing it would make it harder to find the product.
Call to action