it was all of you that made this happen

@merkaou

11.5K followers · usually 6.0K views a post

Views

34.2K

Likes

1.4K

Comments

65

Shares

68

SoundTikTok sound · original sound - merkaou

Promoted product

Merkaoumerkaou.com

10 videos2 creators

Why it worked

The video effectively tapped into a common user problem (hair styling vs. hydration needs) and presented a clear solution in the form of a dual-purpose product. The creator's personal story and relatable experience resonated with the audience, making the promotion feel authentic and native.

Summary

The creator explains the inspiration behind their hair product, Merkaou Slique. They noticed a gap in the market for a product that could both style and hydrate hair, leading to the development of their dual-purpose gel.

Structure

1Introduction of the product's origin
2Observation of user needs and market gaps
3Development process and formula testing
4Highlighting the product's unique scent and dual functionality

Original caption

now that we have told you guys our secret, let’s delve into how yasmina thought of the product #hairmaskandhairgel #hairgel #merkaou #merkaouslique #haircare

More from @merkaou

Product placement

MERKAOU SLIQUE: This is a hair product that the creator is holding and talking about. It is used for hair styling. It ACTS as a hair product. Removing it would change the video's focus. MERKAOU: This is the brand name visible on the product. It merely APPEARS as a label on the product. Removing it would not change what happens in the video.

On-screen text

it was all of you that made this happen

Transcript

take us through how you thought of slick please Yasmina Oh my gosh I actually saw so many people do their slick back in the morning and they would tag us using hair gel and they would get to the ends of their hair and they obviously wouldn't put hair gel at the ends of their hair and they would get a mask and put it in. And I found when, especially when people were traveling, they're like, these are my two essentials that I'm taking when I'm traveling. I can't leave without this gel, but I need a mask to hydrate my ends, especially if I'm going in the pool or, or hair wash day or whatever it is. And I was like, why isn't there a product that does both? And so that's what made me think of slick. So I went to my chemist and was like, can this be done? And she was like, I think so. And we went through trial and error with formulas, certain formulas were too thick, certain formulas were too like, a cream consistency, which I didn't want, I'm not a fan of, to be honest with you. I wanted like a gel consistency. And I'll show you here just so I don't dirty my hands. But I want something different. And this smells insane. You know, those types of scents that like, you wash them out of your hair and like, your partner's like, what is that? That's how I am with even my daughter when she's got it in her hair for school and stuff. It is honestly the best and I'm so excited for you guys to get it in your hands. So yeah, that was the inspiration behind it.