two years ago I convinced my husband to spend our whole entire savings into starting our small business

@merkaou

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SoundTikTok sound · original sound - merkaou

Promoted product

Merkaoumerkaou.com

10 videos2 creators

Why it worked

The video succeeds by blending a relatable 'founder story' narrative with social proof and authentic user testimonials, making the product feel like a passion project rather than a corporate advertisement.

Summary

The founders of a small hair care business share their journey from investing their life savings to launching their product and achieving a sell-out success. They highlight the positive feedback and customer loyalty they have received in just two months.

Structure

1Founders share their origin story
2The problem: finding the perfect hair gel
3The process: research and development
4The launch: selling out and customer feedback

Original caption

Grateful is an understatement 🙏🏼 Our message? Chase those dreams baby! You just never know what could happen! #SmallBusiness #ourstory #smallbusinessowner

More from @merkaou

Product placement

The Merkaou hair gel jar is shown repeatedly throughout the video as the founders demonstrate its use and discuss their business journey.

On-screen text

two years ago I convinced my husband to spend our whole entire savings into starting our small business you see I searched high and low for a hair gel that wouldn't flake wouldn't go hard and would hold down my hair all day long my husband has a business brain while I was the creative so we researched for months to find the right manufacturer and sampled what felt like forever to find the perfect formula once we aced our formula and our packaging we work to send out our products to just about anyone and everyone for feedback two months ago we launched our business and we sold out to say that we were happy is an absolute understatement we cried like absolute babies and honestly we're so grateful for all the support to already have over 200 return customers in a span of two months is beyond our wildest dreams I remember my friend asking me what I would do if it didn't go as planned and my response was I would literally use the hair gel everyday for the rest of my life because I'm genuinely obsessed with it I vividly remember stalking my postie just to get my next packaging sample so I could have more hair gel before I ran out the fact that we are now a part of your routine is truly an honour I guess my message here is to chase your dreams because nothing is out of your reach

Transcript

two years ago I convinced my husband to spend our whole entire savings into starting our small business. you see I searched high and low for a hair gel that wouldn't flake wouldn't go hard and would hold down my hair all day long. my husband has a business brain while I was the creative so we researched for months to find the right manufacturer and sampled what felt like forever to find the perfect formula. once we aced our formula and our packaging we work to send out our products to just about anyone and everyone for feedback. two months ago we launched our business and we sold out. to say that we were happy is an absolute understatement. we cried like absolute babies and honestly we're so grateful for all the support. to already have over 200 return customers in a span of two months is beyond our wildest dreams. I remember my friend asking me what I would do if it didn't go as planned and my response was I would literally use the hair gel everyday for the rest of my life because I'm genuinely obsessed with it. I vividly remember stalking my postie just to get my next packaging sample so I could have more hair gel before I ran out. the fact that we are now a part of your routine is truly an honour. I guess my message here is to chase your dreams because nothing is out of your reach.