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All breakouts
10 videos2 creators
4.0KTalking HeadDirect Question hookLifestyle
Hook
anyone else guilty?
@merkaou
11.5K followers · usually 6.0K views a post
Views
18.1M
Likes
1.4M
Comments
2.6K
Shares
7.4K
Promoted product
Merkaoumerkaou.com
Why it worked
The video succeeds by tapping into a highly relatable, niche beauty struggle, using humor and a conversational tone to build community with the audience.
Summary
Two women discuss the common mistake of not properly slicking back the top section of hair when creating a slicked-back hairstyle. They use the video to demonstrate the issue while laughing about the relatable hair struggle.
Structure
- 1Identify the common hair mistake
- 2Demonstrate the uneven slick back
- 3Laugh about the relatable struggle
Product placement
The creators are using a Merkaou hair product to achieve their slicked-back look, which is implied by the brand hashtag and bio link.
On-screen text
Original caption
It’s giving: Aussie slick back #aussieslickback #trendingsound #slickback #merkaou #relatablesound
More from @merkaou
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