BEST CHICKEN & CHIPS

@merkaou

11.6K followers · usually 4.5K views a post

Views

48.9K

Likes

1.9K

Comments

68

Shares

572

SoundTikTok sound · original sound - merkaou

View velocity

+9.3K views over 10.0d · ~936/day · 9 observations

Promoted product

Pekkish

Why it worked

The video likely worked because it taps into the universal appeal of comfort food like chicken and chips, presented in a visually appealing and relatable way by the creators. The "best chicken and chips" hook, combined with the creators' genuine enjoyment and the clear display of the food, creates a strong desire for viewers to try the place.

Summary

Two friends visit a popular chicken and chips shop called Pekkish in Melbourne. They showcase the variety of food available, including whole chickens, fried chicken, and popcorn chicken, before enjoying their meals.

Structure

1Introduction to Pekkish and the food
2Showcasing the different chicken options
3Discussing the early morning visit and the shop's popularity
4Enjoying the chicken and chips
5

Original caption

our fave chicken and chips ever! pekkish in tullamarine 😮‍💨 #chickenandchips #charcoalchicken #tullamarine #melbourneeats #melbournefood

More from @merkaou

Product placement

Coca-Cola: appears as a logo on a refrigerator, does not act, removing it would not change what happens in the video. Solo: appears as a can on the table, does not act, removing it would not change what happens in the video. Pekkish: acts as a restaurant where the food is purchased, removing it would change what happens in the video. Merkaou: appears as a brand on a blue cap, does not act, removing it would not change what happens in the video.

On-screen text

BEST CHICKEN & CHIPS

Transcript

our fave chicken and chips ever! pekkish in tullamarine 😮‍💨 #chickenandchips #charcoalchicken #tullamarine #melbourneeats #melbournefood (00:01) The best (00:03) chicken and chips (00:05) ever? (00:08) We are here early but look at the food (00:10) (00:11) (00:12) (00:13) (00:14) So pretty (00:15) it's 10:30 in the morning (00:16) 10:37 in the morning (00:17) 10:37 in the morning (00:18) in the morning (00:19) Well like hey (00:20) (00:21) you'll do it (00:22) and the best gravy you (00:23) actually (00:24) for the fucking messy (00:25) over here (00:26) I don't know who eats chicken and chips with (00:27) a fucking (00:28) (00:29) Okay (00:30) (00:31) (00:32) I'm civilized (00:33) (00:34) So sorry to all my vegans (00:35) but that looks fucking delicious (00:36) even these (00:37) the poppers (00:38) What's a popper? (00:39) I don't know, like popcorn chicken (00:40) almost (00:41) and then they always have (00:42) They even have fried chicken (00:43) Oh (00:44) chicken schnitzels (00:45) (00:46) (00:47) get in my belly (00:48) (00:49) smells so great (00:50) (00:51) (00:52) I know it's just like regular (00:53) chicken and chips but it's not (00:54) (00:55) (00:56) it's different (00:57) The place is called Pekkish in (00:58) Melbourne (00:59) Pekkish (01:00) (01:01) (01:02) (01:03) like so busy (01:04) (01:05) (01:06) they come earlier (01:07) (01:08) they get through (01:09) they really get through (01:10) next to my (01:11) community event we're all coming in a package (01:12) (01:13) I'm unskinned by (01:14) my god (01:15) (01:16) (01:17) (01:18) (01:19)