Whoever designed the new emergency call button at Apple deserves a raise

The video taps into a common user experience with smartphones, specifically focusing on a safety feature that many users might not be fully aware of. By praising the design, it creates a positive association with the Apple brand and the iPhone.

The video showcases the emergency call feature on an iPhone, highlighting the design of the SOS button. The creator implies that the design is excellent and deserves recognition.

Apple: ACTS - the interface for the emergency call button is shown and operated. Removing it would change what happens in the video. iPhone: ACTS - the phone itself is the subject of the video, and its emergency call feature is demonstrated. Removing it would change what happens in the video.

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