PAYDAY TOUR

@notesbynathan

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Why it worked

The video taps into the popular 'paycheck breakdown' trend, offering transparency about personal finances and budgeting. The creator's relatable goal of making his wife work optional adds an aspirational element, while the clear presentation of financial details makes it informative.

Summary

A 30-year-old in Chicago details his paycheck, breaking down gross pay, deductions for 41k, HSA, insurance, taxes, and critical care. He then explains how his net pay is allocated to mortgage and credit card payments, mentioning his use of Sofi for savings and his Capital One Venture X card.

Structure

1Introduction and goal
2Gross pay breakdown
3Pre-tax deductions (401k, HSA, insurance)
4Taxes and post-tax deduction
5Net pay calculation
6Allocation of funds (mortgage, credit card)
7Banking and savings strategy
8Future outlook and call to action

Product placement

The video mentions and displays information about Sofi as a banking platform for organizing savings buckets. It also shows a Capital One Venture X card balance.

Original caption

PAYDAY TOUR!! Budget my paycheck with me as a 30 yr old who wants to make his wife work optional. #money #payday #salary #transparency #Budgeting

More from @notesbynathan

Their other posts in the index, biggest breakout first.

Call to action

Follow along if you want to see how much stock I was able to sell.

On-screen text

PAYDAY TOUR (30 yr old in Chicago who wants to make his wife work optional) Gross Pay: 401k: HSA: Insurance: Taxes: Critical Care: Checking $4,262.55 $852.51 $281.25 $107.00 $774.18 $13.13 $2,234.48 Venture X $1,938.43 Get your virtual card

Transcript

It's Payday. So, let's match my paycheck as a 30-year-old in Downtown Chicago who really wants to make his wife work optional one day. Well, I'm extremely disappointed because I sold some stock options and they're not on this paycheck. Girl's pay was $4,262.55. From there, I have five pretax deductions. The first one being my 41k, which was $852.51. Next up, we have a HTD at $281.25. Dental health and vision insurance, which is $107. And for taxes, which includes federal and state income tax, I have $774.18. And I have one post tax reduction, which is critical care insurance, that was $1 leaving my net pay to $2,234.48. So where the hell is it all going? After last month was all sudden done, I had $700 left to my checking account. Because of that, I need to move $1100 into my mortgage bucket. My wife and I split our mortgage payment in half and my half is $1,800. This leaves me with about $1,100 and I'm going to put it to my capital one venture X bucket. I do get some questions about where I bank and I currently use Sofi to organize all my savings buckets. Right now, we owe $1,938 on our capital one card, so I got to start saving up to pay this off. But I'm honestly not worried because my next paycheck should be very Oh, follow along if you want to see how much stock I was able to sell. Anyway, that's my paycheck. Thanks for watching it with me. And those are the notes.