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101Talking HeadDirect Question hookLifestyle
Hook
what do the best smelling people in the world smell like?
@sircandleman
309.8K followers · usually 5.4K views a post
Views
516.7K
Likes
33.0K
Comments
315
Shares
1.7K
Promoted product
multiple perfumes
Why it worked
The video leverages the aspirational nature of celebrity and influencer culture, combined with the inherent curiosity surrounding personal scent choices. By showcasing a variety of high-profile individuals and desirable fragrances, it taps into the audience's desire for luxury and self-improvement through scent.
Summary
This video features various individuals at The Fragrance Foundation Awards, each sharing the perfume they are wearing. The individuals include celebrities, founders of fragrance brands, and influencers, all showcasing different popular and niche fragrances.
Structure
- 1Introduction asking about best smelling people
- 2Dwyane Wade shares Aramis Intuition
- 3Olivia shares Amouage Material
- 4Cassandra Grey shares Madame Grey and Chanel No. 5
- 5Funmi Monet shares Influxious
- 6Chris Collins shares World of Chris Collins Villain Gothams Resin
- 7Julee Wilson shares Coco by Chanel
Original caption
What does the best smelling room in the world smell like? I asked what you favorite fragrance creators and industry insiders were weraing at The Fragrance Foundation Awards! Ft. @dwyanewade, @funmimonet, @oliviaolfactory, Cassandra Grey, @worldofchriscollins, Julee Wilson, @roxslayofficial, Bryan Edwards and Phil Riportella of @snif, Vicken Arslanian of @europerfumes@commodityfragrance, Teri Johnson of @harlemperfumeco and @perfumerism. #Perfume #TFFAwards
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