what do the best smelling people in the world smell like?

@sircandleman

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516.7K

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Promoted product

multiple perfumes

Why it worked

The video leverages the aspirational nature of celebrity and influencer culture, combined with the inherent curiosity surrounding personal scent choices. By showcasing a variety of high-profile individuals and desirable fragrances, it taps into the audience's desire for luxury and self-improvement through scent.

Summary

This video features various individuals at The Fragrance Foundation Awards, each sharing the perfume they are wearing. The individuals include celebrities, founders of fragrance brands, and influencers, all showcasing different popular and niche fragrances.

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Transcript, structure and on-screen text

12 beats, a 178-word transcript and 56 lines of on-screen text — the parts you need to write your own version.

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Original caption

What does the best smelling room in the world smell like? I asked what you favorite fragrance creators and industry insiders were weraing at The Fragrance Foundation Awards! Ft. @dwyanewade, @funmimonet, @oliviaolfactory, Cassandra Grey, @worldofchriscollins, Julee Wilson, @roxslayofficial, Bryan Edwards and Phil Riportella of @snif, Vicken Arslanian of @europerfumes@commodityfragrance, Teri Johnson of @harlemperfumeco and @perfumerism. #Perfume #TFFAwards