what's going on with influencer brands?

@sircandleman

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SoundTikTok sound · original sound - sircandleman

Promoted product

Influxious

Why it worked

The video taps into the trend of influencer-founded brands and leverages curiosity about their quality and value, particularly when priced at a premium. The direct question of "yay or nay" creates immediate engagement.

Summary

The video reviews the Influxious perfume line by Funmi Monet, questioning if these influencer-created fragrances are worth the $150 price tag. The creator samples each of the four perfumes to determine if they are a "yay" or "nay".

Structure

1Introduction to influencer brands and their track record
2Introduction of Funmi Monet's Influxious perfume line
3Mention of price point and availability at Sephora
4Creator's intention to review and rank the fragrances
5Sampling and reviewing each perfume

Product placement

Influxious (perfume brand) - ACTS - The brand's perfumes are shown, sprayed, and reviewed. Removing it would change the video's focus. Funmi Monet (creator) - APPEARS - The creator of the perfumes is mentioned and shown. Removing her name would not change the video's focus on the perfumes. Sephora (retailer) - APPEARS - The retailer where the perfumes are sold is mentioned. Removing it would not change the video's focus on the perfumes. Allure (magazine) - APPEARS - A magazine is shown with its logo. Removing it would not change the video's focus on the perfumes.

Original caption

I tested every Influxious perfume by Funmi Monet. This is my honest review. Link in profile for full video. #funmimonet #influxious #perfumereview #perfumetok #sephora @Funmi Monet @influxious.co @sephora

More from @sircandleman

Call to action

Link in profile for full video.

On-screen text

We Don't talk about anymore Join the Le Meet the Perf launching a Fra sephora allure CHOICE AWARDS NEWS SKIN MAKEUP HAIR NAILS Monet Made a Frag making luxury perfume accessible to all. We spok into blockbusters, Sephora is up. s Scent y $150 a bottle Is Is it a yay? or a nay? INFLUXIOUS

Transcript

implemented beauty brands implemented beauty brands have a track record some are great and some we don't talk about anymore So when one of the reigning queens of perfume talk about releases her own perfume at Sephora and $150 a bottle on the same shelf as some of your favorite designer brands we have to ask the question Is it a yay? or a nay? The brand is Influxious by Funmi Monet. I have all four fragrances. So I'm going to review each one and rank them at the end. So Funmi Monet Is it a yay? or a nay?