what's going on with influencer brands?

@sircandleman

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Influxious

Discover Influxious, a luxury fragrance house celebrating self-expression through fragrances inspired by heritage, emotion, and modern perfumery.

Why it worked

The video taps into the trend of influencer-founded brands and leverages curiosity about their quality and value, particularly when priced at a premium. The direct question of "yay or nay" creates immediate engagement.

Summary

The video reviews the Influxious perfume line by Funmi Monet, questioning if these influencer-created fragrances are worth the $150 price tag. The creator samples each of the four perfumes to determine if they are a "yay" or "nay".

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Transcript, structure and on-screen text

5 beats, a 100-word transcript and 19 lines of on-screen text — the parts you need to write your own version.

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Original caption

I tested every Influxious perfume by Funmi Monet. This is my honest review. Link in profile for full video. #funmimonet #influxious #perfumereview #perfumetok #sephora @Funmi Monet @influxious.co @sephora