what's going on with byredo?

@sircandleman

309.8K followers · usually 5.4K views a post

Views

233.0K

Likes

11.8K

Comments

346

Shares

451

SoundTikTok sound · original sound - sircandleman

Promoted product

Byredo

Shop Byredo's collection of perfumes, candles, makeup, leather and body care. Free US shipping and returns. Complimentary samples.

Why it worked

The video taps into a common consumer sentiment about brands evolving and potentially losing their original appeal, using a popular luxury brand as a case study. It combines personal opinion with community discussion, making it relatable and engaging for fragrance enthusiasts.

Summary

The video discusses the current state of the luxury fragrance brand Byredo, questioning if it's still relevant. The creator shares insights from online discussions and their personal opinion that Byredo remains a strong brand, concluding with a recommendation of their top three Byredo fragrances.

Structure

1Introduction to the question of Byredo's relevance
2Mention of specific products and their price points
3Discussion of online sentiment and brand changes
4Creator's personal opinion on Byredo's enduring appeal

Original caption

Is Byredo still popping? I have some thoughts on Byredo perfumes. Link in profile for full video. #byredo

More from @sircandleman

Product placement

Byredo: a brand of luxury fragrances. The video discusses the brand's current status and specific products like Gypsy Water and Blanche. Byredo acts as the subject of the video, and its presence is essential to the content. Removing it would fundamentally change the video's topic.

On-screen text

what's going on with byredo? A bottle of Byredo what's going on with byredo? Gypsy Water Absolu de Parfum what's going on with byredo? What happened to Byredo? Byredo is not what it used to be My Top 3 Byredos

Transcript

what's going on with byredo? A bottle of Byredo Gypsy Water Absolu de Parfum what's going on with byredo? what's going on with byredo? What happened to Byredo? Byredo is not what it used to be So let's get into what happened to Byredo? Because some people say Byredo is falling apart at the seams, but I actually think Byredo is cool and still can win in this day and age. And I'll end with my top three Byredo fragrances that you all need to try.