#ad #CulversPartner Back-to-School Shopping Day

@varneyfamily

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SoundTikTok sound · Vlog

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+654.0K views over 11.8d · ~55.3K/day · 11 observations

Promoted product

Culver's

Culver’s® is a family-favorite restaurant known for their local ButterBurgers, Fresh Frozen Custard & Wisconsin Cheese Curds. Get to your nearest Culver's location or order online today!

2 videos2 creators

Why it worked

The video leverages a relatable 'back-to-school' theme and positions a meal at Culver's as a cherished family tradition, making the promotion feel authentic and aspirational rather than overtly commercial.

Summary

A couple celebrates finishing back-to-school shopping by visiting Culver's for a family tradition of enjoying floats and burgers. They highlight their favorite treats and ask viewers about their own back-to-school traditions.

Structure

1Introduction and back-to-school shopping completion
2Visiting Culver's as a family tradition
3Ordering and enjoying various floats
4

Original caption

#ad #CulversPartner Back-to-school shopping is always more fun when we kick it off with one of our favorite family traditions at @Culver’s ! 🍔❤️ We grabbed lunch and celebrated with the Root Beer Float, Fanta® Orange Float, and Coca-Cola® Float before checking everything off our back-to-school shopping list. What’s your family’s favorite back-to-school tradition?

More from @varneyfamily

Product placement

Culver's: ACTS - a restaurant chain where the creators eat and purchase food. Removing it would change what happens in the video. ad: APPEARS - a label indicating the video is an advertisement. Removing it would not change what happens in the video. CulversPartner: APPEARS - a hashtag indicating a partnership with Culver's. Removing it would not change what happens in the video. Root Beer Float: ACTS - a drink offered by Culver's that the creators consume. Removing it would change what happens in the video. Fanta Orange Float: ACTS - a drink offered by Culver's that the creators consume. Removing it would change what happens in the video. Coca-Cola Float: ACTS - a drink offered by Culver's that the creators consume. Removing it would change what happens in the video.

Call to action

What's your family's back to school tradition?

On-screen text

#ad #CulversPartner Back-to-School Shopping Day #ad Culver's first #ad I'M ON A JOURNEY TO DELICIOUS #ad Our favorite family tradition ❤️ #ad #ad #ad Root Beer Float #ad Fanta® Orange Float #ad Coca-Cola® Float #ad #ad #ad What's your family's back to school tradition? #ad #ad #ad

Transcript

We just finished back-to-school shopping for the kids and now it's time for us to enjoy a special treat alone, just us too. I've partnered with Culver's for this video. Every year after back-to-school shopping, we get special treats at Culver's. Our favorite family tradition. And don't worry, we bring home treats for the kids too. It's the perfect way to kick off the school year together. Their Root Beer Float, Fanta Orange Float, Coca-Cola Float make the perfect sweet treat before all the back-to-school chaos. They're all so delicious. These floats tasted so good and they were the perfect treat for a awesome day. A family fun tradition, a sweet treat and now we're officially ready for the new school year. What's your family's back to school tradition?