Which landing

@maryannedamarzo

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Mary-Anne is a marketing and Sales Specialist helping large multi-national and small to medium businesses navigate the complex world of online marketing to attract new audiences and deliver an incredible return on investment.

Why it worked

The video uses a comparative format (A vs. B) with clear visual examples and explanations, making it easy for viewers to understand the principles of effective landing page design and encouraging them to follow for more actionable advice.

Summary

The video compares two sets of landing pages, explaining why one set is more effective than the other. It highlights that successful landing pages have clear calls to action, strong visual hierarchy, and avoid cluttered layouts.

Structure

1Introduce the concept of comparing landing pages A and B.
2Reveal the correct choice for the first pair of landing pages.
3Reveal the correct choice for the second pair of landing pages.

Original caption

A or B? 🤔 Follow for more actionable landing page strategies that help you turn traffic into real conversions! #shopifybrandbuilding #shopifygrowth #paidmediastrategy #ecommercemarketing #conversion

More from @maryannedamarzo

Call to action

Follow for more actionable landing page strategies that help you turn traffic into real conversions!

On-screen text

VS A or B? If you chose B, you would be correct. What about these? Landing page A or landing page B? If you chose A, you would have been correct. One more time Landing page A or landing page B? Landing page B is correct. BUT WHY? All the incorrect LANDING pages HAD COMPETING TO cluttered layouts. All the correct LANDING pages PRIMARY CALL TO Strong visual HIERARCHY and clear details. CALL TO STRATEGY. EXECUTION. COMMUNITY. GET IN TOUCH WITH OUR EXPERT TEAM CLEAR avoids DECISION paralysis GUIDES towards the most WANTED action, MORE FOLLOW actionable landing page STRATEGIES that help you turn TRAFFIC into conversions!

Transcript

Which landing page do you think gets more conversions? A or B? If you chose B, you would be correct. What about these? Landing page A or landing page B? If you chose A, you would have been correct. One more time. Landing page A or landing page B? Landing page B is correct. But why? All the incorrect landing pages had competing to cluttered layouts and no clear focus above. All the correct landing pages primary call to action. Strong visual hierarchy and clear details. Call to Strategy. Execution. Community. Get in touch with our expert team. Clear avoids decision paralysis. Guides towards the most wanted action, more follow actionable landing page strategies that help you turn traffic into conversions!

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