please DON'T do this on your website

@rakos.media

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Selling · Other Product

Local Lawn and Landscaping

Why it worked

The video effectively uses a direct comparison between a bad and good website example to illustrate a key marketing principle. By highlighting the immediate impact of a strong hook and clear call to action, it provides actionable advice that resonates with business owners looking to improve their online presence.

Summary

The video contrasts two website approaches for landscaping businesses. It criticizes one for having a large menu, no immediate text, and no call to action, leading to user disengagement. The recommended approach features a small menu, attention-grabbing imagery, a clear value proposition, and a compelling call to action like "Let's win."

Structure

1Introduction: Don't do this on your website
2Example of what NOT to do (large menu, no immediate value)
3Example of what TO do (small menu, clear value, strong CTA)
4Explanation of why the second approach works
5Summary of key elements for a good website hook

Product placement

The video shows two websites: one for 'Local Lawn and Landscaping' as an example of what not to do, and another for 'Weed Man' as an example of what to do. The 'Local Lawn and Landscaping' website is presented as a poor example due to its layout and lack of immediate engagement, while 'Weed Man' is presented as a good example with a clear call to action and concise information.

Original caption

Website tips for business owners: don’t waste the most important section of your website!!! The first step to getting more conversions on your website is getting people to STAY and SCROLL. #websitetips #squarespace #wordpress #wix #shopify

More from @rakos.media

Their other posts in the index, biggest breakout first.

Call to action

Let's win

On-screen text

please DON'T do this on your website do this instead (checklist at the end) IGHT IMMA HEAD OUT THE CONVERSION FUNNEL AWARENESS INTEREST DECISION ACTION About Local Lawn and Landscaping Local Lawn and Landscaping is a residential lawn care and snow plowing service, located in Greece, NY. We provide professional services with an emphasis on dependability and affordable pricing, to build an ongoing business relationship, based on customer satisfaction. Local Lawn and Landscaping is a registered business, fully insured to perform all services. WASTE of space Business name X How long you've existed X SHOULD include Attention grabbing imagery ✓ Short content that SELLS ✓ Clear & interesting CTA ✓

Transcript

Let me show you a great example of what not to do on your website and a great example of what you should be doing instead. This is a super simple shift that anybody can do on their website and it will be the difference between somebody hitting your page and leaving after about five seconds or somebody hitting your page, scrolling, bouncing around and eventually buying from you or calling you. So long as you can edit your website, change the content and maybe rearrange the sections. This is well within your reach and will not take a lot of time. Okay, we're looking at two landscaping companies serving the same area. This is the example of what not to do. We got a big, bulky menu with the logo, an image with no text and no call to action. I have to scroll down to even see the first bit of text. And it is a paragraph about the company. If you want to push someone away from your website in the first three seconds, this is exactly how to do it. This section right here is the most valuable and important part of your website and you need to hook people immediately. Okay, let's look at the example of what to do. Here we have the Weed Man. Notice the menu, very small, not taking up that valuable space. There is immediate text and a call to action. They are not telling you who they are, they are telling you what they do for you, the customer, what they do for you, the problem they solve. Their call to action is interesting. It's not contact us today. It's Let's win. Like, we're going to make your lawn stand out. So that first section of your website should not include your business name, how long you've existed. It should include attention grabbing imagery. A tagline or a blurb that speaks to someone's problem or the solution they're looking for. And a clear, obvious call to action. Super simple, not time consuming, but makes a huge difference.