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we already have a cleaning company. good. I actually hope you do. one of the biggest mistakes companies make is treating sales like they're industry. NOT CLEANING. you're not. you're in the relationship-building industry. think. when you walk through that door for the very first time, that prospect doesn't know you. they don't trust you. So what are they going to do? they're going to throw out an objection. WE'RE HAPPY. "we already have a cleaner." we're happy with our current company. we're not looking to make a change. and that's all normal. your job isn't to argue. your job is to build a relationship. try this. "that's great. most of my cleaning companies when I first met them had a cleaning company." let me ask you, if there was one thing you could wish that cleaning company could do better? what would it be? now the conversation starts. remember this. people don't buy cleaning. they buy trust, communication, and a relationship. and if you need more tips on how to grow your janitorial business, follow me daily.