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All breakouts
14.5Silent UGCStory Open hook
Hook
this is my girlfriend Kayla:
@andrewchanvc
13.2K followers · usually 1.6K views a post
Views
23.5K
Likes
277
Comments
45
Shares
13
Why it worked
The post uses a relatable dating fail narrative combined with a common career aspiration (venture capital) to create engaging content. The humor and vulnerability likely resonated with viewers, driving shares and engagement.
Summary
The creator humorously reveals that the person shown in the first slide is not their girlfriend, but an ex-girlfriend who broke up with them due to their demanding venture capital job. The post implies that the creator's career in venture capital is the reason for their relationship struggles.
Structure
- 1Introduction of "girlfriend" Kayla.
- 2Reveal that Kayla is actually an ex-girlfriend.
- 3Explanation of the breakup reason: excessive travel for venture capital job.
- 4Creator's reflection on the situation and dating challenges.
Product placement
The creator's venture capital job is mentioned as the reason for a past relationship failure, implying the product being promoted is related to this career.
On-screen text
this is my girlfriend Kayla:
jk that's my ex
situation that didn't
want something serious
because she thought i
traveled too much for my
venture capital job (i'm
never going to find love)
Original caption
to be fair she was right, that year i did 107 PQFs on United and went to so many networking venture capital/startup conferences that i couldn’t even think about networking. but also just because you aren’t compatible with someone’s work life balance/lifestyle doesn’t mean you’re a bad person and i’ll always look back on that fondly #venturecapital #worklife #datingfail
More from @andrewchanvc
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