this is my girlfriend Kayla:

@andrewchanvc

13.4K followers · usually 1.5K views a post

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277

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SoundTikTok sound · original sound - filmzlilas

Promoted product

Atas VCatas.vc

Early-stage venture capital fund investing in the future of traditional industries — energy, mining, manufacturing, and American necessities. Based in Santa Monica, CA.

3 videos

Why it worked

The post uses a relatable dating fail narrative combined with a common career aspiration (venture capital) to create engaging content. The humor and vulnerability likely resonated with viewers, driving shares and engagement.

Summary

The creator humorously reveals that the person shown in the first slide is not their girlfriend, but an ex-girlfriend who broke up with them due to their demanding venture capital job. The post implies that the creator's career in venture capital is the reason for their relationship struggles.

Structure

1Introduction of "girlfriend" Kayla.
2Reveal that Kayla is actually an ex-girlfriend.
3Explanation of the breakup reason: excessive travel for venture capital job.

Original caption

to be fair she was right, that year i did 107 PQFs on United and went to so many networking venture capital/startup conferences that i couldn’t even think about networking. but also just because you aren’t compatible with someone’s work life balance/lifestyle doesn’t mean you’re a bad person and i’ll always look back on that fondly #venturecapital #worklife #datingfail

More from @andrewchanvc

Product placement

The creator's venture capital job is mentioned as the reason for a past relationship failure, implying the product being promoted is related to this career.

On-screen text

this is my girlfriend Kayla: jk that's my ex situation that didn't want something serious because she thought i traveled too much for my venture capital job (i'm never going to find love)